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How to Analyze Your A/B Test Results with Google Analytics

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. Keep reading »

Leading Indicators of Customer Churn, And What to Do About It

You’ve been acquiring a ton of customers lately for your SaaS company. On the surface, this seems awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign up, they seem to fly right out the back door.

Why is this happening? Why do customers leave, or use the service less, often without saying anything? What you’re experiencing is customer churn. Keep reading »

The Scrappy Entrepreneur's Guide to Usability Testing

Usability testing is important, but when you’re juggling tons of other tasks – acquisition, hiring, and whatever other fires you need to put out daily – it can be thrown on the back-burner.

“I don’t have the luxury of focusing on UX right now,” you may say to yourself.

But this guide will prove that usability testing need not be time consuming, expensive, or obstructive to any other priorities you may have. In fact, you can run quite lean and get game changing insights pretty quickly.

Keep reading »

9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

Keep reading »