User Experience & Persuasive Design

8 Ways To Measure Satisfaction (and Improve UX)

A good user experience equals more money. But how do we measure user experience? How do we know if it’s getting better or worse?

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6 User Journey Mapping Examples: How UX Pros Do It

User journey mapping is a widely used and impactful technique that can help you improve your product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create user journey maps.

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Error Messages: Examples, Best Practices & Common Mistakes

Your users will make mistakes. It’s inevitable. That’s what error messages are for—but so many companies fail to follow best practices, and they’re pissing off potential customers in the process.

So, how can we better design error messages to improve the user experience and, therefore, increase conversions?

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Ghost Buttons

Ghost buttons are transparent calls to action that appear on websites and in apps. They tend to have a thin border and a text label that sits within the transparent body of the button.

The use of this type of button reached its peak a few years ago, but can still be seen across a wide range of websites. They’re generally used more on websites that use a minimalist or flat design.

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5 Principles of Persuasive Web Design

Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.

But what about persuading somebody without words—possible?

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Internal Site Search Optimization: Best Practices for Your Site

According to Econsultancy, up to 30% of ecommerce visitors use internal site search. Due to the increased level of purchase intent from searchers, they’re known to convert up to 5–6x higher than the average non–site search visitor.

Site searchers account for up to 14% of all revenue, and case studies have shown increased conversion rates of 43% from site search optimization.

Yet how many sites pay attention to site search? Too often, it gets ignored. This post walks you through opportunities to improve your internal site search.

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How to Build a High-Converting Landing Page: Rules, Structure, & Design

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.

Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.

Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.

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How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

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Website Credibility: A 39-Point Checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies have an uphill credibility battle every time a new visitor lands on their site.

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B2B Websites: 10 Best Practices for UX and Design

Best practices are starting points: If you have no data, start with these. They are not what you should end up with, but they’re often where optimization begins. That’s an important distinction.

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality).

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