Mobile Landing Pages: 4 Things that Work More Often than Not
Let’s talk about a collective marketing pain: Pretty much everyone’s mobile conversions suck.
All Things Data-Driven Marketing
How to Grow a YouTube Channel: Benchmarks & Strategy
What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?
How to Estimate a “Net Value” for Your A/B Testing Program
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come?
Google Analytics Intelligence: What Answers Can You Really Get?
Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?
The Only 3 Ways to Increase Sales
There are three ways to grow sales, online or offline. Only three. However, most companies focus on just one—acquiring customers. By ignoring the other two, they’re missing out on revenue opportunities.
So what are the three ways to increase sales?
YouTube Ads: How to Set Up, Run, and Monitor Campaigns
YouTube is the second-most-visited site in the world. And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns, you’re missing out on key advertising opportunities.
How to Create Great Confirmation Emails (with Examples)
Confirmation emails are usually as delightful as your typical in-store receipt (read: not at all delightful).
Because these emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.
This post will explain why confirmation emails come at a critical stage in the customer lifecycle, the three steps to make confirmation emails succeed are, and the limits of confirmation emails as a strategy.
Ecommerce Content Marketing: The CXL Guide for 2023
In ecommerce, paid advertising heavily drives growth. But competing on price and budgets isn’t the only way to win customers.
In just four years, beauty brand Frank Body grew its ecommerce brand to over 80,000 visitors per month and $20 million in annual revenue in a highly competitive marketplace with little-to-no marketing budget.
How? By focusing on content marketing.
In this article, you’ll learn about efficient content marketing strategies to win customers and engage your audience. We’ll also provide a framework based on the marketing funnel to help you identify where specific content fits in your marketing plan (or where you may have content gaps).
Ecommerce Landing Pages: Fewer Distractions, More Conversions
Two percent is the average conversion rate for ecommerce sites. While every site is different—and you’ll benefit far more by focusing on your conversion rate—that’s where most sites are today.
But what if a 2% conversion rate isn’t enough to stay profitable?
Learning Styles: The Impact on Marketing Messaging
If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.