CXL - All Things Data-Driven. Conversion Optimization Blog

Writing Home Page Headlines For The Modern World (3 Formulas That Work)

Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy. And it’s true.

The sad thing is that the advice that follows is often severely outdated and originates from the snail mail sales letter people from the 1950s and beyond. I researched 500 headlines of successful online businesses and figured out which formulas work today.  Keep reading »

39 Factors: Website Credibility Checklist

If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. Keep reading »