CXL - All Things Data-Driven. Conversion Optimization Blog

8 Things That Grab and Hold Website Visitor's Attention

We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.

Since that task can be learning about your product, figuring out if your service is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. Keep reading »

53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself. Keep reading »

What to Test First, Second, Third

The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.

But let’s assume for a minute that you have no data. Maybe it’s a brand new site.  Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results. Keep reading »

Build It With The User in Mind: How to Design User Flow

A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey.

In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs.
Keep reading »