CXL - All Things Data-Driven. Conversion Optimization Blog

7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. Keep reading »

The Key To Customer Loyalty

If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty. Keep reading »

How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable. Keep reading »