People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. You really can’t do those things online (unless it’s web based software). So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Keep reading »
A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines. A landing page is designed to direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your mailing list.
Your landing page pretty much determines the success of your ad campaign. Good landing page = good ROI. Crappy landing page and you have just (needlessly) wasted your money. Keep reading »
Want to know how to persuade people online and get what you want?
The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. Keep reading »
This post will make you money. It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments.
Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. Keep reading »
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Keep reading »