CXL - All Things Data-Driven. Conversion Optimization Blog

Invent a new category, charge more

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. Keep reading »

8 Things That Grab and Hold Website Visitor's Attention

We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.

Since that task can be learning about your product, figuring out if your service is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention. Keep reading »