CXL - All Things Data-Driven. Conversion Optimization Blog

What to Test First, Second, Third

The correct answer is of course that you should start testing where you have the most traffic and/or the biggest leak.

But let’s assume for a minute that you have no data. Maybe it’s a brand new site.  Changing the color of your button might result in a 1.2% improvement, but a better offer can bring upon a 320% improvement. In that case you should start your testing with variables that can really boost your results. Keep reading »

Build It With The User in Mind: How to Design User Flow

A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey.

In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs.
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The last 22 (part IV)

This post is the fourth and last in the feedback series for now. All the websites submitted on time (by 26th of December) have gotten their feedback. Keep reading »

How to Design a Home Page That Converts

The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Keep reading »

14 Steps to Building Sign-up Forms That Convert

Growing your mailing list and generating leads should be one of your focus points of your marketing efforts. If Groupon didn’t have over 115 million or Appsumo 500 000 email subscribers, they wouldn’t have a business.

Too many businesses don’t give it enough attention, and just throw something together (then complain that online lead generation doesn’t work). This post is about building email and sign-up forms that convert.  Keep reading »