CXL - All Things Data-Driven. Conversion Optimization Blog

39 Factors: Website Credibility Checklist

If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. Keep reading »

7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. Keep reading »

The Key To Customer Loyalty

If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty. Keep reading »