The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Keep reading »
Growing your mailing list and generating leads should be one of your focus points of your marketing efforts. If Groupon didn’t have over 115 million or Appsumo 500 000 email subscribers, they wouldn’t have a business.
Too many businesses don’t give it enough attention, and just throw something together (then complain that online lead generation doesn’t work). This post is about building email and sign-up forms that convert. Keep reading »
I read more than most people, on average 2-3 business books per month. That adds up to a lot of books over the years.
I am very picky. Before deciding to read a book, I do a ton of research, review reading and other due diligence. I don’t read cheesy business motivational books. Keep reading »
People hardly buy anything without seeing it. Usually they also want to touch it, hold it and take it for a spin. You really can’t do those things online (unless it’s web based software). So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Keep reading »