All Things Data-Driven Marketing

Writing Home Page Headlines For The Modern World (3 Formulas That Work)

Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy. And it’s true.

The sad thing is that the advice that follows is often severely outdated and originates from the snail mail sales letter people from the 1950s and beyond. I researched 500 headlines of successful online businesses and figured out which formulas work today.  Keep reading »

39 Factors: Website Credibility Checklist

If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. Keep reading »

7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. Keep reading »