Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy. And it’s true.
The sad thing is that the advice that follows is often severely outdated and originates from the snail mail sales letter people from the 1950s and beyond. I researched 500 headlines of successful online businesses and figured out which formulas work today. Keep reading »
This is my personal story of how I went from having a job I did not like at all, not knowing what to do with my life to building several successful businesses. I’ll share my lessons I picked up along the way. Keep reading »
If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. Keep reading »
What’s more important, traffic or conversions? If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business?
The easier your website it is to use, the more people use it. An essential part of “easy to use” is intuitive. Intuitive design means that when a user sees it, they know exactly what to do. Keep reading »
People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.
People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list. Keep reading »