Usability testing is the black horse of boosting conversions. If your site is difficult to use or hard to understand (means it has usability problems), it will result in poor conversions. Keep reading »
It seems that everyone is running some type of online campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective and legal sweepstakes campaign online. Keep reading »
People often choose to believe in things that are just not true. We just “survived” the Mayan apocalypse some people really thought was going to be real – to give an example. Here are 11 things that a lot of us believe, but really shouldn’t. Keep reading »
Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Conversions low? Well run a test and increase your conversions by 12433%! It’s easy!