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All Things Data-Driven Marketing

So You Wanna Do CRO? It's a Great Business to Be In

While SEO and PPC are saturated markets that are getting harder and harder (while PPC costs keep rising), the conversion optimization market is just growing and growing. It’s a market where most competitors are good friends and openly sharing everything – there’s plenty of business to go around for all of us.

If you’re a digital marketer and are looking to specialize in CRO, watch this video where the optimization legend Craig Sullivan shares his thoughts on the topic:

If you enjoyed this video and want to learn to start and grow your CRO business, check out CRO Agency Masterclass live course with Craig Sullivan.

How to Choose Digital Marketing Channels for Long Term Growth

How you decide to invest in marketing channels can make or break your business.

That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful.

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. FOMO is real.

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What You've Forgotten About Landing Page Optimization

When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the offer is in the right media type, the lead capture form is correctly formatted, and the CTA button jumps off the page.

That’s all marketers need to generate high quality leads, right?

Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?

It’s because marketers forget about the visitor in the conversion equation.

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