Seth Godin nails it in his blog post today. It’s hard to know in advance what the market wants, and trying to guess can be a costly game. When you use your enthusiasm instead of cold calculation to launch something, you’re more likely to succeed.
Think Gary V, the (now ex-)wine guy. Yes, he was knowledgeable about wines (as are a ton of other wine geeks), but it’s his passion that sold us. Add more passion to get more fans and convert more sales.
There’s only one thing that is more contagious than passion – the lack of it.