18 Scarcity Examples That Can Boost Sales

It’s a cultural trope to “want what you can’t have,” but it’s also a principle based in decades of psychological research. That principle, scarcity, is incredibly powerful in marketing, persuasion and conversion optimization (when done right). The problem is, if you don’t do it right, it’s pretty meaningless (or worse, you trigger a psychological backfiring … Continue reading 18 Scarcity Examples That Can Boost Sales