Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.
Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”
This post shows you 14 keys to building sign-up forms that convert.Keep reading »
A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.
Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.
Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.Keep reading »
Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas work today.Keep reading »
Testing tools are getting more sophisticated. Blogs are brimming with “inspiring” case studies. Experimentation is becoming more and more common for marketers. Statistical know-how, however, lags behind.
This post is filled with clear explanations of A/B testing statistics from top CRO experts. A/B testing statistics aren’t that complicated—but they are that essential to running tests correctly.
Here’s what we’ll cover (feel free to jump ahead):
- Mean, variance, and sampling;
- Statistical significance;
- Statistical power;
- Confidence intervals and margin of errors;
- Regression to the mean;
- Confounding variables and external factors.
And just in case you’re uncertain about why A/B testing statistics are so essential…Keep reading »
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.Keep reading »
No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.Keep reading »
There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual.
That being said, there are tests that tend to have a very high win rate. These are the test ideas that, while they don’t work 100% of the time, work more often than not.
Naturally, everything depends on the specific implementation — a good idea implemented poorly will not yield any results.
The following 20 testing ideas come from our own client-based research done over the years. Keep reading »