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10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!)

One of the key things Google Analytics helps us do when optimizing a website is identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste any of it on tests that don’t result in learning or uplifts. That’s why we want to have good data for:

  • A) which pages have uplift opportunities and
  • B) specific page issues.