How Medium of Content Delivered Impacts Ad Measurement
You have two campaigns running. They were launched at the same time. They are targeting the same audience.
Here are the results you’ve seen so far:
Campaign 1:
→ 0.67% clickthrough rate (CTR)
→ $1.88 cost-per-click (CPC)
Campaign 2:
→ 3.50% clickthrough rate (CTR)
→ $0.33 cost-per-click (CPC)
If you just found out your budget was cut in half and you need to end one of these campaigns today. Which of these campaigns performed better and will be staying on?