How to Improve Your Home Page [Website Review]
In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area.
In this post I’m reviewing 5 websites, analyzing their home pages – and mostly their above the fold area.
Did you know advertising research has shown that the emotional response to ads impact consumer’s intent to buy by a factor of 3-to-1 for T.V. commercials and 2-to-1 for print?
Guest post by Pratik Dholakiya.
If you practice CRO, you already know that the debate over small versus long landing pages misses the point. Different products need different landing pages. A beautiful picture and a short description might work for a wrist watch…not so much for a $2,000 software product.
2014 is almost here. How will you make more money in the coming year? Here are my 10 rules for winning in 2014.
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up.
How often does this happen:
A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things.
Unfortunately too often.
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
This is a guest post by Chris Hexton from Vero.
Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?
Your customers are real people. They have friends, family, colleagues and yes – even feelings. How can acknowledging this help you sell more? Read here.
We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.
Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable.