email marketing

14 List Building Hacks to Grow Your Email Database Fast

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel lets you launch something and drive sales immediately?

But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email.

Keep reading »
eCommerce Email

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails…the list is endless.

Are you getting real results or simply opens and clicks? Are you promoting the right products to the right people at the right time?

Keep reading »
How to Create an Email Drip Campaign in 6 Simple Steps

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.

Keep reading »
Email Testing: Going Beyond Open Rate and Click Rate

Email is one of the few marketing channels that spans the full funnel. You use email to raise awareness pre-conversion. To stay connected with content subscribers. To nurture leads to customers. To encourage repeat purchases or combat churn. To upsell existing customers.

Keep reading »
confirmation email example.

Confirmation emails are emails sent to a customer after an online purchase or signup.

These standard, expected emails are often as delightful as your typical in-store receipt (read: not at all delightful).

Because confirmation emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.

Keep reading »
winter cityscape

Cold emails are unsolicited emails sent to previously uncontacted recipients.

The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.

Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.

Keep reading »
Email Copywriting 101: Five Steps to Better Converting Emails

Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software.

But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% compared to 7% for direct mail.

Keep reading »
woman checking email

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively).

Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel.

Keep reading »
person holding phone

I don’t have to convince you that email is important:

  • Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising.
  • Email includes your most-interested customers. The majority of your list is composed of people who’ve already placed an order, so you know that they’re willing to buy (though it still takes effort to win back customers.)
  • Email maxes out revenue from big sale periods. Black Friday and Cyber Monday sales represented $123 billion in revenue in 2018. And, according to Klaviyo, emails initiated 30% of those sales.

But do you work on your email? Is email an actively managed and QA’d operation in your business?

Keep reading »
9 Ways to Supercharge Your Email Click-Through Rates

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

But the average email CTR is 4.19% — across all industries.

Which means around 4 recipients click your links for every 100 opened emails.

Keep reading »