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optimization

Optimizing Your Buying Process for Revenue Growth

All companies need constant optimization. But oftentimes, opportunities get looked over if they’re not directly tied to driving more volume. 

However, most companies fail to recognize that optimizing the existing buying process alone can significantly improve revenue numbers. 

But where do you begin? What data do you interpret to actually optimize your buying process? Why should you even do this? 

In this blog, you’ll go over:

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CXL Lessons Learned

After about two years, today is my very last day doing content and growth at CXL.

In celebration of this amazing experience, I want to share the five most important lessons I’ve learned during my time here.

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Context

When trying to boost conversions, whether it’s on a signup screen or a landing page, it’s a default for many optimizers to generate hypotheses based on best practices and what’s generally “known” to be a problem.

A landing page that doesn’t display well on mobile is a perfect example. Someone might shout “it’s not responsive” and then resize the page properly for mobile use.

But that won’t solve the real issue… because the truth about most low converting landing pages on mobile isn’t just that they don’t resize properly, but that they have been written, designed, built… with no mobile context in mind.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

You’d think conversion optimization and SEO should play together nicely, right?

In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. Therefore, the more you test and improve your site, the higher it should appear in the rankings. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle.

Of course, it’s not so simple.

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The Greatest Factors Limiting Your Testing Program

As more and more people start to look to testing and conversion optimization as a consistent and meaningful tool for their marketing and other initiatives it is important that people start to realize that optimization as a discipline is not just a false add-on to existing work.   Testing when done correctly can and should be by far the number one driver of revenue for your entire site and organization, and yet according to 3 of the major tools on the market the average testing program only sees 14% of their tests succeed.

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