Persuasion & Influence

Ancient Copywriting

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion.

As it became more and more important to society, so did rhetoric, which is the art of persuasive speaking and writing. Ancient philosophers like Plato, Aristotle, and Cicero studied and practiced rhetoric… essentially boiling it down to a do-it-yourself guide.

That guide has been lost (ok, just forgotten). Until now.

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5 Characteristics Of High Converting Headlines

Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.

While other “expert analysis” put that exposure to marketing anywhere between 500-5000 messages, this is the most sane explanation of what we’re actually aware of.

I bring this up, because to get “conversions” you must first grab attention. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Keep reading »

How To Create Customer Personas With Actual, Real Life Data

When was the last time you took a long hard look at what makes your customer base tick?

Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data-driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.

If you answered, “it’s been a while” or “never,” you need to keep reading.

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Why Our GrowthHacker.Tv Giveaway Failed (but Congratulations To The Winner)

Last Monday we announced a joint contest where one lucky CXL winner would receive a year long subscription to worth $348.

To enter all you had to do was leave a comment letting us know your biggest takeaway from Peep’s interview with Bronson Taylor & tweet the link to this page.

This was an experiment to see if we could pull off a competition without a lot of effort. The results were… eye-opening

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