Testimonials

How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions

Back in 1984, Dr. Robert B. Cialdini wrote a book called Influence: The Psychology of Persuasion. Since then, it’s been widely hailed as a seminal book on marketing—something everyone in conversion optimization should read.

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ShipYourEnemiesGlitter Social Proof

We’re all familiar with the standard “best practices” of CRO. Always use social proof, always reduce form fields, never use image sliders, etc.

As someone who believes that best practices are merely common practices, I’m always looking to test the tried and true to see how, well, true it really is.

First up? Social proof. Does it really work as well as we all assume? Why? And more importantly, what’s the best way to implement it?

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Everything You Need To Know About Creating Killer Explainer Videos

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You’re probably even toying with the idea of doing one for your company.

The question is… Can you make it any good?

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How & Why You Should Invest In Getting Good Testimonials w/ Examples

Testimonials & word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about ⅓ of businesses are actively seeking & collecting customer reviews on an ongoing basis.

If you’re not investing in testimonials right now, you need to read this. Keep reading »

How To Persuade People Online - 17 Lesser Known Jedi Mind Tricks

Want to know how to persuade people online and get what you want?

The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. Keep reading »