UX

Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

Which popular beauty and cosmetics website has the best user experience?

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steps

Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process.

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thank you sign

If you’ve ignored the design and content of your “thank you”  page, you’re neglecting:

  • Recent purchasers.
  • New leads.

These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought.

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Why Sites in High-Growth Industries Have Terrible UX

If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Keep reading »

4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

Technology and consumer preferences are quickly evolving (seemingly by the hour). In this turbulent world of fast-paced change, we often forget that core tenets of sensory perception and human psychology remain the same.

One of those functions is how we view and process visual information, and in particular, visual hierarchy.

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Wireframing

Copywriting and UX go hand-in-hand.

Think about it. Design and copy add up to equal the user experience, right?

If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics.

That starts with wireframes.

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Digital Wallets

Today, there are more than 2.32 billion smartphone owners around the world.

These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases.

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User Experience Testing: A Conversion-Focused Guide

User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles?

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Web Accessibility

What if you found out you are, at best, only optimizing your site for 81% of the people who might possibly visit it?

Whether you’ve spent years perfecting your site’s usability or are just getting started, you’d want to know about that other 19%, right? That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way.

That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on.

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Product Filters

Discoverability and findability are two important terms that optimizers should be familiar with.

Discoverability is when you find the perfect book, even though you were not necessarily looking for it. Findability is when you find the exact book you were looking for, even if all you knew about it was the author’s last name.

eCommerce product filtering, when done right, can solve both issues.

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