Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic (everyone is), site speed becomes even more important. No one wants to download a 4MB website on their smartphone, but most sites are that way. Your website can be different.
Ghost buttons are transparent calls to action found on websites and apps. Their use reached its peak a few years ago, but can still be seen across a wide range of websites. They’re generally used more on websites that use a minimalist or flat design.
Website redesigns are a huge risk. You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process.
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong.
Technology and consumer preferences are quickly evolving (seemingly by the hour). In this turbulent world of fast-paced change, we often forget that core tenets of sensory perception and human psychology remain the same.
One of those functions is how we view and process visual information, and in particular, visual hierarchy.
Copywriting and UX go hand-in-hand.
Think about it. Design and copy add up to equal the user experience, right?
If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics.
That starts with wireframes.
Today, there are more than 2.32 billion smartphone owners around the world.
These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases.
What if you found out you are, at best, only optimizing your site for 81% of the people who might possibly visit it?
Whether you’ve spent years perfecting your site’s usability or are just getting started, you’d want to know about that other 19%, right? That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way.
That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on.
Discoverability and findability are two important terms that optimizers should be familiar with.
Discoverability is when you find the perfect book, even though you were not necessarily looking for it. Findability is when you find the exact book you were looking for, even if all you knew about it was the author’s last name.
eCommerce product filtering, when done right, can solve both issues.
The best UX is the one you’re not aware of, the one you don’t even notice. That’s what makes a site truly intuitive.
Each time UX falls short of intuitive, cognitive load increases. As cognitive load increases, your conversion rate begins to suffer.