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UX

How To Use Priming To Improve UX

Watch this trailer of The Hateful Eight, and then fill in the blanks:

K I _ _

Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really.

Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.

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Clarity

Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?

His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.

As it turns out, marketers struggle with clarity, too. And it’s hurting your conversions in surprising ways.

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totango

Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

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How To Identify & Improve Crappy UX Issues

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted?

What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand?

Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing, this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves.

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives.

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Designing Your Website Flow To Meet Your Conversion Needs

The four different media tools for communicating with your customer on the web are text, graphics, moving images, and sound. That’s it.

Those are the only tools you have to explain concepts, convey emotions, and create a satisfying user experience.

Take a step back, and you’ll see that what “converts best” is really just how these elements are designed and combined to get a user into a “flow” state, where each click comes more naturally than the next.

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5 UX Hacks That Can Immediately Increase Revenue

Managing shopper experience for mid-sized eCommerce businesses presents a lot of opportunities for conversion testing, and the ability to see real and immediate revenue results when tests are successful…

My favorite conversion tests are those that can be abstracted from the specific website audience and applied to larger populations of online shoppers.

In this post I will review 5 changes, ranging in difficulty from easy to hard (hard means it will require some programming), but each of which can have a large and immediate impact on increasing conversions and generating more revenue.

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