Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. Keep reading »
When internet users share private information, they want to feel safe doing so.
One of the most popular ways to convey security on a website is by using trust badges (also referred to as “trust logos” or “site seals”).
This study, conducted by ConversionXL Institute, expands on existing research from Baymard Institute’s research in 2013 to better understand the popularity and efficacy of various trust badges online.
Many people in the marketing space are trying to figure out how to best present their value proposition. Which copy works best? Which design?
These are important questions because your value proposition is such a high impact area of your site – some would say the most important part.
So even though many people are working on and researching value proposition presentation, we thought there was still room to investigate, so we conducted a study through ConversionXL Institute.
This study manipulates the value proposition of a financial service SaaS website, and uses eye-tracking and survey tools to test differences and effectiveness among the value prop. variations.
Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.
While other “expert analysis” put that exposure to marketing anywhere between 500-5000 messages, this is the most sane explanation of what we’re actually aware of.
I bring this up, because to get “conversions” you must first grab attention. To grab attention, you must not only understand the needs of your market, but also the noise that goes along with it. Keep reading »
Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.
Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.
In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. There were only 5,000 packages available.
I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. Keep reading »
Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.