The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do.Keep reading »
A study by Google had two key findings:
- Users will judge websites as beautiful or not within 1/50th to 1/20th of a second.
- “Visually complex” websites are consistently rated as less beautiful than their simpler counterparts.
Moreover, “highly prototypical” sites—those with layouts commonly associated with sites of their category—that also had a simple website design were rated the most beautiful.
In other words, the study found that the simpler the design, the better.Keep reading »
Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.Keep reading »
I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers.Keep reading »
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing. Keep reading »
Mobile traffic is a significant part of most websites, and smooth navigation for mobile users is critical. Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this.
Is that a good idea? There’s a good chance that it’s not. Keep reading »
Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.