Your Customer Creation Equation

Your Customer Creation Equation

What did you do last Sunday? Well I had breakfast with Brian Massey, The Conversion Scientist.

There’s a shortage of good and easy-to-read books on conversion stuff, so I was excited when he released his brand new book, Your Customer Creation Equation.

(Actually the book is so new that it’s only being launched 2 days from now at Content Marketing World.)

I loved his approach to writing this book – he first mapped out reader personas (people he was writing for), and only then proceeded to create the content. He had sent me an early draft before, but yesterday was the first time I actually held the real book in my hands.

I just happened to have a video camera on me, so I recorded a short video where I ask Brian a couple of questions about the book:


A few things about the book:

  • It really is an excellent book. I’ve never come across a conversion book that manages to explain important concepts so simply. Simple = good design.
  • If you’re a conversion pro, the book is NOT for you. It’s for marketers and business owners who want to build their know-how on boosting conversions, but who are somewhat new to this. In Brian’s words, it’s “foundational”.
  • While I prefer the paper version, it is available for Kindle too.

Go check it out.

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  1. Its good to see two conversion rate pros come together to talk a little bit about Brian’s new book. Peep I would liked to have seen what you had to say about it from someone who knows conversion. Was there anything new for a seasoned conversion rate optimizer? Or is it more targeted towards the beginner to intermediate CRO?

    1. Peep Laja

      Thanks. I was hesitant to record a longer video, but in hindsight perhaps it would have been good. The book is mainly for beginner to intermediate level people – although while reading it I did pick up some ideas I will use myself.

    2. Good to hear :) I’ll check it out then.

      I’m not sure about a longer video though, we are busy enough as it is and our attention spans are becoming shorter. :)

  2. Hey Peep,

    Thanks for putting up the video to introduce me to Brian’s work. I’ve just recently discovered your blog and am enjoying it.

    I have a fairly large following and think you’d be a terrific guest on my podcast, so please get in touch if you’d like to start the conversation.


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Your Customer Creation Equation