Email Marketing

You’ve spent all that time getting people to sign up to your email list, now what?

A good email marketing strategy will help deepen the relationship with your subscribers & if done well can provide you with critical information on how to continue developing your products & offers.

What you’ll find below is a curated list of our best articles & essays on email marketing.

Newsletter List Cleanup

If you are an email marketer, chances are that the majority of the articles you read are about growing your list, getting more opens, clicks, etc.

But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually deteriorate? Are you doing something wrong? Not necessarily.

The thing is that leads age – they become uninterested in what you have to offer for a variety of reasons (job changes, bankruptcy, already found a better product/service, etc.) Or they just don’t bother to open your emails.

Keep reading »

14 List Building Hacks to Grow Your Email Database Fast

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately?

But the biggest challenge most businesses face is they don’t have an email database (which I’ll interchangeably refer to as a ‘list’) big enough to see the benefits of email. Keep reading »