A very common scenario: a business runs tens and tens of A/B tests over the course of a year, and many of them “win”. Some tests get you 25% uplift in revenue, or even higher. Yet – when you roll out the change, the revenue does not increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come? Keep reading »
“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”
“Uh… Thanks Grammy.” I only made the comment that her clothes smelled nice, but her conviction made me realize something very important, “even if they’re on your site, that doesn’t mean they’re going to buy from you.”
It’s a well known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?
According to SeeWhy’s extensive research, “most people” means about 99%. Sure, they’re talking about eCommerce sites, but still, it raises a very interesting question, “If 99% of people won’t buy on the first visit… how then can we get them to return for a second visit?”
What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. But when it does produce a significant improvement; the average increase is 49%.
Last Friday, Oli from Unbounce & Peep teamed up for the second episode of Page Fights where they tore apart contestants landing pages & give them actionable advice & best practices on how to make their landing pages better.
Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place.
You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You’re probably even toying with the idea of doing one for your company.
The question is… Can you make it any good?