Lead Generation

How do you get more customers?

You need more leads. You need better leads.

Here is a collection of the best articles from ConversionXL so you can get the right people into your marketing.

Stock Photography vs. Real Photos: Can't We Use Both?

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.

According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Keep reading »

A Primer to Setting Up Your Own Affiliate Marketing Program

Raise your hand if you would like to get extra revenue with an ROI of 1300%, that is for every dollar you invest you get back 14. What if, once the system were set up, it was fairly easy to maintain and continue making more money?

I don’t know about you but I would LOVE to have such a system in place. What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing.

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How To Create Customer Personas With Actual, Real Life Data

When was the last time you took a long hard look at what makes your customer base tick?

Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.

If you answered “it’s been awhile” or “never,” you need to keep reading.

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The 3 Step Approach To Successful Customer Engagement

There is one variable that data is not very good at deciphering – the human.

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.

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