A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. Keep reading »
When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand.
According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Keep reading »
Raise your hand if you would like to get extra revenue with an ROI of 1300%, that is for every dollar you invest you get back 14. What if, once the system were set up, it was fairly easy to maintain and continue making more money?
I don’t know about you but I would LOVE to have such a system in place. What I’m talking about of course is affiliate marketing. Or as it’s being used more and more nowadays – performance marketing.
“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”
“Uh… Thanks Grammy.” I only made the comment that her clothes smelled nice, but her conviction made me realize something very important, “even if they’re on your site, that doesn’t mean they’re going to buy from you.”
When was the last time you took a long hard look at what makes your customer base tick?
Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.
If you answered “it’s been awhile” or “never,” you need to keep reading.
Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.
Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.
There is one variable that data is not very good at deciphering – the human.
It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.