Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own.
It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea.
Yet, it still feels very elusive. High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.
Wrong. The truth is, they simply had a solid growth marketing process.