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Case studiesWe help businesses grow online.

Hear how we’ve helped brands like Native, National Bankcard and Adore Beauty boost online profits.

Schedule a call Testimonials Case studies See why CXL is the top agency for data-driven growth

Our critical expertise helps businesses:


  • Uncover usability and UX problems through user research including heuristic analysis, analytics, mouse tracking data analysis, user testing, interviews and surveys.

  • Drive more revenue per visitor with our proven, repeatable 5-step conversion optimization process.

  • Discover where the biggest source of gains hide and where sites are leaking money by extracting insights from Google Analytics, heatmaps, user recordings and form analytics.

Helping businesses grow online since 2012


“CXL has a thorough process they take customers through. Once they understand their customer’s challenges and needs, they dive into their comprehensive process which includes: heuristic analysis, analytics and mouse tracking data analysis, user session replay videos, customer and web surveys, interviews with our sales and marketing teams, as well as user testing with like customers.”

Megan Gouveia Digital Marketing Manager - Progress Software

“Before working with ConversionXL, we were struggling with getting insights into what customers wanted. We needed a parter to help us get more insights into what our customers needed and to understand why tests were or weren’t working. [CXL] is an all-in-one, one-to-one conversion optimization agency and I genuinely believe we understand our customers now. They’re absolutely dedicated, absolutely focused and they come up with great ideas week over week that we would never have come up with ourselves."

Gareth Williams Ecommerce Manager - Adore Beauty

Native Deodorant logo Introducing highly-focused cross-sells into the buyer path provided $1.5 million in annualized revenue for Native.

Surveys and testing on the product page found that prospective buyers weren’t responding to on page banner ads, but were open to purchasing. Placing the options inline with typical cart verification functionality solved the issue and generated a huge influx of revenue.


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"We never wanted to hire just another conversion rate optimization agency. We wanted to hire the best and that’s CXL."

Moiz Ali Founder & CEO, Native

Adore Beauty Logo A conversion-focused redesign of Adore Beauty’s mobile site increased conversions by 16%.

Before working with ConversionXL, Adore Beauty was struggling to get insights into what mobile buyer’s wanted. CXL combined user surveys with A/B testing to redesign a new customer-focused user experience or Adore Beauty.


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"CXL is an all-in-one, one-to-one conversion optimization agency and I genuinely believe we understand our customers now. They’re absolutely dedicated, absolutely focused and they come up with great ideas."

Gareth Williams Ecommerce Manager - Adore Beauty

National Bankcard logo National Bankcard removed their dependency on hiring sales staff by implementing a direct sales option on their website.

CXL initiated a multi-step lead generation funnel on National Bankcard’s website as well as a new CRO-focused design that allowed buyers to purchase for National Bankcard’s credit card processing solution directly.


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