Master the essentials of conversion optimization. 100% free e-book.

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.

Learn to tackle any conversion project on any website - and be able to show results.

The e-book is written by world-reknown CRO expert, Peep Laja, founder of ConversionXL and Markitekt.

Get the free e-book

Essentials of CRO ebook awaits on the other side.


100% Free

People who’ve taken Peep Laja’s conversion course in the past:

Biggest thing was seeing how you've built a repeatable and systematic process to testing. In the past, I've tested a lot of things and tried to learn from them, but it's been a challenge to decide what to test first.

Most important learning for me was the frame of mind. Like you mentioned at the start of course, CRO is a never ending circle of data, insight, testing and learning.

I learned so much more than I already knew. I didn't have any structure and never knew if I was testing the most important things, or not.

Topic covered in this e-book:

  • 1. Mindset of an optimizer: the starting point
  • 2. Conversion research: the foundation of it all
  • 3. Google Analytics for CRO
  • 4. Mouse tracking and heat maps
  • 5. Learning from customers
  • 6. Learning from website visitors
  • 7. User testing
  • 8. From data to test hypotheses
  • 9. How to get testing right
  • 10. Learning from test results

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