Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve

Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve

Today we’re doing an eCommerce funnel review for Vintage King Audio.

Watch the 7-minute review:

Here’s the slide deck:

Now might be a good idea to re-read this: The Ultimate Guide to Increasing Ecommerce Conversion Rates. And check out our comprehensive ecommerce guidelines report (245+ guidelines specifically for ecommerce).

Got questions or comments about ecommerce checkout funnels? Please add your comments below.

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  1. The security aspect of an e-commerce checkout form is definitely one of the most important things to focus on. Based on my experience along, I’ve backed out of providing my credit card information because I don’t feel secure doing so. Good point pinpointing that about Vintage King Audio and they should listen too if they want more sales.

  2. Nice review. However, this is the standard one-page-checkout from Magento, which is clearly not the best checkout in town. I would add that this process is complex, cumbersone, error-prone, and Magento’s error management is far from perfect.
    Have you seen the newer, one-step-checkout that is being installed very frequenty in newweb stores? I am curious, I have not yet read any serious review about this. It is supposed to be much better, but I am not convinced about that.

  3. Peep,

    Very informative! Thank you for making the slideshare version…it makes it very helpful to review after watching the video.

    Yisroel

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Ecommerce Checkout Funnel Review: How Vintage King Audio Can Improve