Bounce rate is one small part of analytics. Though we’ve written a ton about it (a whole guide!), digital analytics goes much deeper. From segmentation to traffic analysis, event tracking, user tracking, cross-device tracking, correlative analysis, and more, there’s a lot to know.
We’ve put together a series of courses around analytics through CXL Institute. Some are very beginner, and some are very advanced.
If you’re interested in building your digital analytics skill set, I recommend starting with our GA for Beginners Course. If you feel you’re a bit more advanced, try the Intermediate GA course. And make sure you spend a lot of time in the actual data; practice is the only way to get good!
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Bounce Rate in Google Analytics
Since Google Analytics is far and away the most popular web analytics tool, it pays to know exactly how bounce rate is calculated in Google Analytics. -
Bounce Rate Benchmarks: What’s a Good Bounce Rate, Anyway?
"What's a good bounce rate?"...common question, not a super clearcut answer. This piece will explore bounce rate benchmarks and give you a good baseline understanding of where you may stand. -
Email Bounce Rate: How to Manage Soft & Hard Email Bounces for Better Performance
While most people think of bounce rates in terms of website analytics, email bounce rates are a thing, too. -
The Top 4 Ways to Lower Bounce Rate
Now for the meat of the guide: how do we lower bounce rates? -
The SEO Impact of Bounce Rate (What You Need to Know)
Does bounce rate affect SEO? Some say yes, some say no, but this article spits the truth of the matter. -
Bounce Rate vs. Exit Rate: What’s the Difference?
Unfortunately, the two metrics are often misunderstood and used interchangeably, when it is their subtle differences that make them useful metrics. -
Conclusion
Summary and wrap up.