Click-through-rate is but one small part of digital analytics.
Though we’ve written a ton about it (a whole guide!), digital analytics goes much deeper. From segmentation to traffic analysis, event tracking, user tracking, cross-device tracking, correlative analysis, and more, there’s a lot to know.
We’ve put together a series of courses around analytics through CXL Institute. Some are very beginner, and some are very advanced.
If you’re interested in building your digital analytics skill set, I recommend starting with our GA for Beginners Course. If you feel you’re a bit more advanced, try the Intermediate GA course. And make sure you spend a lot of time in the actual data; practice is the only way to get good!
In addition, we have a PPC (and SEO) class that incorporates a lot of this knowledge and translates it into customer acquisition skills. Here’s the link to that.