Data Driven Marketing Courses. Certification Training Programs

Learn from the top performers to become one

Online courses on growth, digital marketing, optimization, analytics, persuasion. Perfect for teams.

  • World's leading practitioners teaching you their best stuff.
  • Monthly live online courses. A wide catalog of pre-recorded courses.
  • Certification programs on conversion optimization, growth marketing and online psychology.

See pricing arrow-white   or   Request a demo

See why Sanoma put dozens of people through our training programs:

Some of the companies that train their teams here

Start getting results like the best. Get more effective, get certified

World class online training programs on digital marketing. Self-paced and instructor led. Get certified.

"When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she learned CRO fundamentals like conversion research, web analytics, UX and testing strategy."

Michael Aagaard, Senior Optimizer


Upcoming Live Courses

Live courses consist of 4 to 8 live online classes that take place at certain dates/times, so you'll actually schedule time for them and learn.

Live screen sharing, step-by-step demonstrations and Q&A with the instructor.
Recordings of all classes are posted after.

I took my first live course with CXL Institute - complete game changer. You're more accountable for being at class because you see the instructor, get to ask questions in real-time and you interact with the other class attendees. You can't do that with other online courses. It becomes a community and I'm lucky to be a part of it!

Amanda Gant, Marketing Manager

You know how most people who enroll in an online course never finish it?
Our live courses deliver 5x better completion rates

Our task list is full and deadlines scream for attention. No wonder that online course platforms like Udacity or Coursera report less than 15% completion rates. It's difficult to prioritize learning over urgent items on your to-do list.

Live classes change the game. Since classes take place at certain times, you'll actually schedule it and make time for it. It means your team will actually make time for learning.

Our live courses have 5x higher completion rates than industry average, and high net promoter score (NPS 60+). People actually learn, and love it. Our metric of success is your success.

“I'm shocked. Dude, wow. Seriously. This is insanely good. I thought I knew a fair few things before but am genuinely shocked at the quality of the new material and reinforced to see the items I already knew mentioned as important and covered. This is an exceptionally good service you've created."

Chris Redshaw

Ongoing live and recorded courses to train your team on all things data-driven

The half-life of digital marketing know-how is about 2.5 years. Everything changes rapidly. If you’re not continuously learning, you’ll become ineffective trying to employ outdated tactics.

CXL Institute brings you in-depth certification training programs and live online courses by world-class practitioners. You get access to pre-recorded video courses and live courses (new course starting every 2 weeks).

All of our instructors are hand-picked and carefully vetted - the very best.

Library of Pre-Recorded Online Courses

While we're launching 2 new live online courses every month, we also have a large library of past live courses - now available as recordings.

All of these courses are included with the All-Access plan (or available for purchase).

Need help communicating the value of this program to your team?

Download this PDF


Enroll to the CXL Institute All-Access Plan. You will get:

  • Every Past and Future Live Course from Our Catalog
  • Conversion Optimization Minidegree Training Program
  • Online Persuasion & Psychology Minidegree Training Program
  • Growth Marketing Minidegree Program
  • CXL Live & Elite Camp Conference Recordings
  • Annual "What Works Now" Ecommerce Reports


  • Save $1088 compared to monthly plan
  • Optimization advice from CXL
  • Get priority support

Billed once a year

  • Save $592 over a year compared to monthly plan

Billed every 3 months

Billed every month

(only +$9/mo, $19/qtr or $69/yr for each additional user)

7-day money back guarantee. Cancel your subscription at any time in "My Account" panel.

Any pre-purchase questions? Talk to us on live chat or request a demo.