Conversion Optimization Training Program – CXL Institute

Get more wins and bigger wins through optimization and testing

Conversion optimization training program for mid-market to enterprise level marketers

  • Learn to build and run world class optimization programs
  • Dramatically improve your skills, become a CXL Certified Optimizer
  • On-demand CRO, UX and digital analytics video courses you can't find anywhere else
  • New video courses added every single week to keep you up-to-date

See pricing plans   Get 7-Day Trial for $1

Start getting the best-in-class results out of optimization.

  • Improve your conversion optimization, UX and web analytics skills
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with, and learn from peers around the world
  • Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you're wading through the sea of unreliable and inaccurate information out there.

You shouldn't be operating without this kind of help.


CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

Module 1


Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you're able to optimize anything.

  • CRO Foundations
  • Copywriting
  • Design & UX
  • Persuasion & Psychology

Module 2

Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.

  • Using ResearchXL Framework to Identify Issues
  • Heuristic Analysis
  • Digital Analytics
  • User Testing
  • Survey Design
  • Qualitative Research
  • User Personas
  • Mouse Tracking

Module 3

Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • Testing Statistics
  • Common Testing Mistakes & How to Avoid Them
  • How to Run Tests: From Hypotheses to Stopping Rules
  • Prioritizing Tests: How to Decide What to Test Next
  • Validity Threats: What can Skew Your Test Results
  • Testing QA

Module 4

Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

  • Managing a Redesign
  • Optimizing for B2B
  • Customer Value Optimization
  • Landing Page Optimization
  • Creating a Segmentation Strategy

Module 5

Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

  • How to Design, Roll Out, & Scale an Optimization Program
  • Evangelizing for Optimization in Enterprise
  • Building Your Optimization Technology Stack
  • Optimize Your Optimization Program
  • Selling CRO as an Agency

Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.


“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she has learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer at Unbounce
Michael Aagaard, Senior CRO at Unbounce


“I’m shocked. Dude, wow. Seriously. This is insanely good. I'm genuinely shocked at the quality of the material. This is an exceptionally good service you’ve created.”

Chris Redshaw from Reef
Chris Redshaw from Reef

Here’s what you get access to right away

Every single month, our team will publish new content inside CXL Institute:

  • Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology
  • Original UX, web design and user behavior research studies conducted by our inhouse research team
  • On-demand access to world class experts - get your optimization, analytics and UX questions answered


Enroll Now and Start Learning Right Away

$2500 / year

Unlimited access to all our live courses (sold separately at $499 per course) and the Institute self-study program.

  • Access all live courses we produce
  • Access to self-paced video courses
  • CXL Live & Elite Camp event recordings
  • Support response time 2h
  • Certification Test for 1 person
  • 10 Monthly Expert Q&A credits
  • 'What Works Now' Ecommerce Reports
  • Pay by invoice availale at checkout

Enroll for $2500 ▸

Add team members for only $49/mo per member, click here to contact support

$890.00 / year (3 months free)

Full access to Institute self-study program. Save $297 compared to monthly plan.

  • Access to self-paced video courses
  • CXL Live & Elite Camp event recordings
  • Support response time 2h
  • Certification Test for 1 person
  • 10 Monthly Expert Q&A credits
  • 'What Works Now' Ecommerce Reports
  • Pay by invoice availale at checkout

Enroll for $890.00 / year

$99 / month

Full access to the Institute self-study program.

  • Access to self-paced video courses
  • CXL Live & Elite Camp event recordings
  • Support response time 24h
  • Certification Test for 1 person
  • 3 Monthly Expert Q&A credits

Start 7-day trial $1 ▸

Trial accounts come with full access. 7-day trial can be cancelled at any time within trial period, you won't be charged more.
Annual and All-Access plans come with a 30-day money back guarantee: 100% satisfied or your money back.

Have a team of 2+ people? Annual plans can become team plans!

Each additional user added to All-Access Pass comes at $599/yr and only $299/yr for Annual Memberships. Every team member will get their own account, personal progress bar and individual certification upon passing the final test.

Teams of 2-5 members, click here to purchase.
E-mail to get set up with 6+ team members.

Want a private 1-day workshop for your team? Request brochure Starting from $13k

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