Conversion Optimization Training Program – CXL Institute

Get more wins and bigger wins through optimization and testing

Conversion optimization training program for mid-market to enterprise level marketers

  • Content you can't find anywhere else
  • Learn to build and run world class optimization programs
  • Dramatically improve your skills, become a CXL Certified Optimizer

See pricing plans

Start getting the best-in-class results out of optimization.

  • Improve your conversion optimization, UX and web analytics skills
  • Understand what works on websites, and what doesn’t
  • Develop better A/B testing ideas that win more often
  • Connect with, and learn from peers around the world
  • Get insights from the pros that will help you grow your business

Change your results with world class conversion optimization training

Conversion Optimization Certification Training Program by CXL will teach you the methodologies and processes needed to get more wins and bigger wins.

You will develop in-depth knowledge in conversion optimization: driving continuous business growth without spending any more money on acquisition. Learn repeatable, teachable processes that you can replicate across any web properties.

Having access to expert takeaways + guidance can be a game changer when you're wading through the sea of unreliable and inaccurate information out there.

You shouldn't be operating without this kind of help.


CXL Conversion Optimization Certification Training Program

The Conversion Optimization Training Course for Professionals

This is a comprehensive conversion optimization training program that will give you the skills and know-how to deliver consistent revenue gains on any website you work on.

Once you take all the courses inside, you will unlock the certification test. Pass the test and become a CXL Certified Optimizer.

Each track contains a number of courses. There are 35+ courses all together.

Module 1


Optimizers needs to know a lot about a lot. This track covers the fundamentals one needs to know before you're able to optimize anything.

  • CRO Foundations
  • Conversion Copywriting
  • Design & UX
  • Persuasion & Online Psychology
  • Best Practices of High-Converting Websites
  • Principles of Persuasive Design
  • Intro to Digital Analytics
  • Data-Driven Attribution

Module 2

Conversion Research

Assess current situation. Collect and evaluate data. Identify problems and opportunities.

  • Using ResearchXL Framework to Identify Issues
  • Heuristic Analysis
  • Digital Analytics
  • User Testing
  • Survey Design
  • Qualitative Research
  • Data-Driven User Personas
  • Mouse Tracking
  • Conducting Google Analytics Audit
  • Using Analytics to Find Conversion Opportunities
  • Google Tag Manager

Module 3

Testing Strategies

What to test? How to prioritize? How to run tests? When to stop tests? How to analyze results?

  • Testing Statistics
  • Common Testing Mistakes & How to Avoid Them
  • How to Run Tests: From Hypotheses to Stopping Rules
  • Prioritizing Tests: How to Decide What to Test Next
  • Validity Threats: What can Skew Your Test Results
  • Testing QA

Module 4

Optimization Strategies

Optimization is more than just testing. You need to know all the aspects of the full customer journey before you can influence it.

  • Managing a Redesigns
  • Optimizing for B2B
  • Customer Value Optimization
  • Landing Page Optimization
  • Creating a Segmentation Strategy

Module 5

Conversion Optimization Program Management

How to manage your program to success, and how to sell CRO internally and externally.

  • How to Design, Roll Out, & Scale an Optimization Program
  • Evangelizing for Optimization in Enterprise
  • Building Your Optimization Technology Stack
  • Optimize Your Optimization Program
  • Selling CRO as an Agency

Once you complete all the courses inside the Institute and pass the final test, you will become certified. Certification will help you accelerate your marketing career and/or land better clients.


“When I see the CXL Institute Certificate on a job application, it is an immediate stamp of approval. It means that the applicant has been trained by the best in the world, and that he or she has learned CRO fundamentals like conversion research, web analytics, UX and testing strategy.”

Michael Aagaard, Senior Optimizer at Unbounce
Michael Aagaard, Senior CRO at Unbounce


“I’m shocked. Dude, wow. Seriously. This is insanely good. I'm genuinely shocked at the quality of the material. This is an exceptionally good service you’ve created.”

Chris Redshaw from Reef
Chris Redshaw from Reef

Here’s what you get access to right away

  • Conversion Optimization Certification Program with videos courses on topics like conversion optimization, UX, digital analytics, persuasion and psychology
  • Original UX, web design and user behavior research studies conducted by our inhouse research team
  • On-demand access to world class experts - get your optimization, analytics and UX questions answered

Join Conversion Optimization Certification Training Program Now

You have 2 options. You can either buy the CRO training program outright (permanent access), or join our All-Access plan.

CXL Institute All-Access plan that gives you instant access to every single course we’ve produced in the past and that we will release in the future.

  • 24+ live online courses a year (live screen sharing, Q&A and video)
  • Access to recordings of all the live courses we’ve produced
  • Certification training programs on CRO, online psychology, growth marketing




Billed once a year. Get 4 months free!

(only $599/yr for each additional user)


Billed every month

(only +$49/mo for each additional user)


Billed once. Permanent access.

(only +$299 for each additional user)

7-day money back guarantee. Cancel your subscription at any time in "My Account" panel.