Improve results for your clients, grow your agency
Get better at what you do, so you can get better results for our clients. Improve profit margins, client retention, and revenue.
CXL Institute gives your team advanced skills in digital marketing, conversion optimization, digital analytics, persuasion – all in a single subscription.
- Access to top 1% know-how: world’s leading practitioners teaching you their best stuff.
- 50+ online courses on all things data-driven marketing. New courses added each month.
- Certificates for each course completed.
See why Sanoma put dozens of employees through our training.
Matt Roach, Sanoma
Some of the companies that train their teams at CXL Institute:
Get better results for your clients, make more money
Better skills lead to better results.
That feeds into happier customers, more word of mouth and referrals, increased retention. When you have an improved portfolio of case studies and can add more value to your clients, you can raise your prices. This increase profit margins and helps you attract higher caliber clients.
It’s a self-feeding loop to faster growth.
But it all starts with you implementing a learning program at your company. Get everyone dedicate 2-4 hrs / week to learning, have managers check in on progress, and see your team members complete 24+ courses each year.
Now that’s an impressive upskilling program – and will help you attract better talent too.
You’re in the business of expertise. Make sure your people represent.
People hire you for your expertise. In order to retain those clients and keep getting those valuable referrals, you need to deliver.
A lot of agencies hire plenty of young people – mainly because agencies are people-heavy and junior people are affordable. But it’s imperative these people upskill as fast as possible – so you could deliver maximum value, every single time.
It’s not just about junior folks.
Everything is changing, rapidly. Half of tactics become obsolete every two years or so. The faster the pace of knowledge change, the more valuable learning becomes. Standing still is falling behind.
The winners are adapting. There’s an army of hungry, motivated people eager to develop new skills. There’s an army of hungry upstarts coming for your market share.
If you’re not continuously upskilling your people, your agency is on the road to losing.
Add new service offerings, unlock new revenue streams
Think about your bread and butter services. What if you would add new service offerings on top of that, being able to sell more services to existing clients, and have a way to bring in new ones?
Many agencies use CXL Institute exactly for this – to build up their expertise in new areas like conversion optimization or digital analytics, and offer related services.
The future belongs to marketers with a broad understand of the entire marketing mix, and in-depth expertise in a couple of areas
With the exponentially increasing rate of change, the future you’re building cannot be realised and executed with old fashioned marketing. You need to be much more data savvy and agile than ever before.
This produces the need for ‘T-shaped marketers’; people who have a broad understanding of the capabilities, function and roles of all the various elements of marketing.
The best marketing teams in the world today have T-shaped talent. In-depth skills in multiple disciplines, and broad knowledge across the company.
You need deep knowledge across the full funnel—deeply versed in analytics, well-versed in content, well-versed in landing page design, all of it. And broad knowledge across your whole company and how it all fits together.
This is what we focus on at CXL Institute.
You need 3 things for accelerated skill development
There’s a massive difference between learning and learning.
- If you learn from average people, you pick up sub-optimal habits. The return on time spent learning is gonna be poor. If you’re gonna dedicate those precious hours to learning, make it count.
- If you don’t have accountability, you’re less likely to dedicate time to learning. Everyone should be expected to present what they learned each month, and everyone’s learning progress has to be fully transparent.
- You need the right learning architecture to make sure the training results in improved performance on the job.
We call this the 3 pillars of accelerated learning.
That’s why at CXL Institute,
- you learn from the best to become the best
- each course and lesson follows performance-focused training methods
- team plans come with full transparency and managerial accountability
Turn your 7s into 10s
When we ask marketing leaders to rate their team skill level – most say ‘7’. We’re in the business of turning their skill sets to 10/10.
Winning organizations need highly capable people. Assign each person on your team 1 course per month for a year – based on their role and goals. See their effectiveness double or better.
- World’s leading practitioners teach your team their best stuff.
- Access to an ever-growing catalog of online courses with the latest data-driven marketing practices.
- Minidegree programs on digital analytics, conversion optimization, growth marketing and online psychology.
We seek out the top 1% of practitioners, and get them to teach your team what they know. Build a team of A-players through A+ training.
Minidegree programs to develop advanced level skills
Comprehensive 8 to 12 week long training programs, designed to give graduates expert-level knowledge in the focus areas.
People passing the final test will get certified.
Our flagship training program. Learn conversion research, start using a systematic way to get more wins and bigger wins through optimization and testing.
Your customers are brains. Learn how the mind works, discover how to increase user motivation, and get more people to take desired action through applied psychology.
Become a digital analytics professional with 8 weeks of training. Learn the Google suite of tools – Google Analytics, Google Tag Manager, Data Studio and Attribution.
Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
A library of
50+ self-paced online courses
Needs of every marketing role covered.
Highly-focused online courses taught by the 1% of practitioners. Completely self-paced. New courses added every single month.
Learn 3x faster with the right instructional design
Just passing on information is not enough for learning.
CXL Institute courses use training methods that are based in evidence and proven to be effective and focused on improving performance on the job.
Our teaching methodology comes from Dr. Will Thalheimer, one of the leading research experts on evidence-based and performance-focused training methods.
Assign courses to team members, see learning analytics
As a manager, you can assign which course everyone on your team should take next. You can also plan out their learning road map up to 12 months in advance.
Team stats overview:
You can set up unlimited teams. Every team can have multiple managers.
Track everyone’s progress in real-time
You can always zoom in into everyone’s learning progress and see where they’re at.
Accountability and transparency are critical components of getting learning done.
Everyone should be expected to complete at least a course per month, and ideally they present what they’ve learned to the rest of the team, along with specific recommendations on how to use it at your company.
Subscribe now and unlock:
- Every single course from our catalog
- Access to all 4 Minidegree programs on Conversion Optimization, Digital Analytics, Growth Marketing and Digital Psychology
- Talk recordings by world class practitioners at CXL Live and Elite Camp
The CXL Institute guarantee:
Need help convincing your boss?
Some of the companies that train their teams at CXL Institute: