Introduction to Advanced Google Tag Manager

Free course on Introduction to Advanced Google Tag Manager

By Simo Ahava
Senior Data Advocate @ 8-bit-sheep


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Some of the companies that train their teams at CXL Institute:

Go beyond the basics of Google Tag Manager

In this 8 lesson free course on advanced Google Tag Manager, Simo Ahava teaches you how to go beyond the basics of using GTM simply to replace existing logic on your site.

Instead, this free video course will help you grasp the true power of Google Tag Manager’s tags, triggers, and variables.

Free course curriculum:

  1. Introduction to advanced Google Tag Manager
  2. How to use Chrome Developer tools
  3. Using custom Javascript
  4. Internal data model
  5. Tag Manager Triggers
  6. Custom event listeners
  7. What is the Universal Analytics tracker object
  8. What is a customTask in Universal Analytics

About your instructor,
Simo Ahava

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager. Google has appointed him as a Google Developer Expert in these fields.

Simo holds the position of Senior Data Advocate at 8-bit sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at

An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Current Free Course:

Introduction to Advanced Google Tag Manager