Foundations of CRO

Free course on Foundations of CRO

By Peep Laja
Founder of CXL


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Some of the companies that train their teams at CXL Institute:

Get conversion optimization strategies and techniques

In this 6 lesson free course on conversion optimization, Peep Laja, founder of CXL Institute, teaches you the definition of CRO; conversion optimization strategies and heuristics; and techniques to analyze websites.

Take this free course to become a conversion optimization specialist.

Free course curriculum:

  1. Understanding the big picture
  2. Mindset of the optimizer
  3. Lean startup methodology connection
  4. A typical conversion optimization process
  5. Hierarchy of conversions
  6. Conversion rate 101

About your instructor,
Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

Learn from the world’s best marketing practitioners

This is just a preview of what you can learn from Peep Laja. Learn more about Conversion optimization minidegree program.

Take the full course

Current Free Course:

Foundations of CRO