Brand Building for Small Businesses & Consultants Live Course:
Learn how to build, maintain, and leverage a strong brand to gain clients, revenue, and results.
In this 2-week live training program, you will learn to:
- Build a solid and reputable brand in 7 simple steps.
- Plan and outsource your branding for a fraction of what expensive agencies charge.
- Communicate with designers and programmers to effectively build brand materials and guidelines.
- Maintain and leverage a powerful brand to make more money and get more clients.
This live course starts September 26th, 2017.
This Course Is Right For You If...
- You own your own consulting firm or small business.
- You want to spice up your branding so you can start to attract the exact clients you want.
- You aren’t thrilled by the quality of your current branding.
- You want to make small changes to help you attract more ideal clients.
- You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.
This course is NOT for you if...
- You have no time to study the materials and do the easy brainstorming exercises.
- You are proud of your branding and don’t feel it can be improved.
- You want to avoid taking the time to control how your prospects think about your brand.
- You are afraid of feeling creative and learning valuable skills and mindsets that will help you attract more qualified leads.
Skills you should have...
- Ability to be creative and think of ‘big picture’ strategies to help grow your company.
- You have 3-4 hours each week to do the easy-to-follow assignments.
- You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ to make your brand truly connect with your ideal clients.
Proper Branding Makes You More Money
Most entrepreneurs don’t spend a lot of time planning out their brand - which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.
But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?
This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.
Unleash the Power of a Strong and Recognizable Brand
Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?
Most of us don’t have experience in brand building, so we can’t answer those questions - which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.
After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.
Stop Feeling Embarrassed or Unclear About Your Branding
This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.
To be clear, we’ll teach you how to build a brand that will make you more money.
About Your Instructor:
Mike L. Murphy, Director @ The Visionary Planner
Your instructor is Mike L. Murphy. Mike has worked on some of Hollywood’s biggest brands - Lord of the Rings, Iron Man, Harry Potter, Fast & Furious and dozens more. Mike now runs his own studio to help online businesses, just like yours, build amazing online brands that make them consistent and reliable income.
Why We Hand-Selected Mike to Teach This Course
I had very little clarity about the big picture of my brand and how all the pieces fit together. This lack of clarity made me busy and feeling very stuck. I no longer feel constantly overwhelmed because I know the steps I need to take.
I thought I knew my audience, my brand, and myself, but Mike's consulting has made me do a complete 180. It's had a dramatic impact in my life…yes, it's been life-changing!
I've been personal friends with Mike for several years and knew he worked on some pretty impressive Hollywood movies. I didn't realize how mapped out and organized this system is. I've been attempting to build my Brand online for several years but always ended up stalling due to how confusing it all was.
In just four sessions, you’ll be able to:
- Craft a consistent brand plan to tell a unified story.
- Map out who you want to attract and how to convert them to buyers.
- Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.
- Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!
- Get your staff all on the same page about what your brand is and what it isn’t.
- Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.
Your 2-Week Live Class Schedule
The 60-90 minute live classes will take place on Tuesdays and Thursdays at 11 a.m. US Central time. Folks in Europe can tune in in the evenings.
Recordings of all classes are made available so you don't have to watch each class live, although we recommend joining live if possible.
Those who attend live will have the opportunity to take part in Q&A.
Everyone will have access to a bonus Q&A forum where Mike will answer your questions and provide customized feedback. This is only during the 2 weeks that the course is live.
Brand Building for Small Businesses and Consultants
Class One will lay the groundwork for building your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.
- What is a brand?
- What common mistakes do most entrepreneurs fall into when branding?
- What the 7 ‘building blocks’ to a solid brand are.
In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.
- What is visual branding?
- How to be consistent with your visual branding.
- What is a lookbook is and how you’ll use it.
- How your audience emotionally reacts to visuals.
- How to ‘speak’ with graphic designers.
Serving Your Clients
Class 3 shifts the focus from your Brand over to how your Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.
- What is Brand Hospitality?
- What are Audience Desires?
- How can you engage the emotions of your Audience (so they want to hire you)?
Organizing Your Brand
In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will help you stay organized and give your prospects simple solutions to their urgent problems.
- What is a teaching map?
- What is a treasure map?
- How you can keep your new brand organized.
Show Off Your New Skills: Get a Certificate of Completion
Once the course is over, pass a test to get certified in Brand Building for Small Businesses and Consultants.
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
Why you'll learn more from live classes
In short: You'll actually make time for learning.
Most people don't ever complete self-study courses. It's difficult to prioritize learning over urgent items on your to-do list. (Hey, we’re all busy.)
How do we know?
- A 2015 study shows that the current average completion rate for MOOCs (Coursera, edX, Udacity) is approximately 15%. So 85% drop-off rate. The course that received a Coursera award for having the highest completion rate — wait for it — had a rate of 20%!
- Seth Godin reported that his courses on Udemy and Skillshare have an 80% drop-off rate.
- We've run self-study courses for years, and our numbers confirm this
Our previous live coaching classes have had over 90% completion rates. Around 60% attended every single live class, the rest watched recordings (due to time zone differences, etc).
Our #1 goal is customer success... That you actually master this stuff. We're confident that this live class format will do it.
You will also get 6 introductory video lessons
In addition to classes, you’ll get access to snack-sized video lessons to bring you up to speed on the course topics.Topics covered include:
Before It's Too Late
- 4 live classes with Mike and your classmates.
- Access to a private, members-only discussion group with Mike and your peers.
- To ask Mike all of your burning branding questions.
Need help convincing your boss to pay for this?
Pitch to Boss
Enrollment ends in:
ENROLL NOW — $199.00
Teams of 2 and more get a 25% discount during checkout.
After completing the payment you can login to the course homepage.
7-day money back guarantee.