Become great at product messaging and sales page copywriting
Stop letting amateur copy wipe out your conversions.
Online course
By Momoko Price,
Partner @ Kantan Designs
Course length: 5h 16min
Some of the companies that train their teams at CXL:
Are you frustrated (or even embarrassed) by your website’s clunky, confusing sales copy?
You’re not alone.
As a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions.
But knowing this doesn’t make writing them any easier.
Pinpointing what’s uniquely valuable about your product? That’s hard enough. Figuring out how to convey this value in words that convert … That can seem damn-near impossible.
Watch the overview
But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal
You don’t need to start writing by staring haplessly at a blank page.
What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.
… Which is precisely why we created this course.
After taking this course, you’ll:
- Know how to systematically “tear down” & rebuild the copy of virtually any sales page
- Nail your messaging through rigorous voice-of-customer research
- Ditch the clichés and infuse your copy with authenticity & passion
Weave your messages together into a story that sells - Choose messages that trigger your customers’ real-life motivations
- Craft value propositions that capture visitors’ attention & pull them in
See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.
PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.
Skills you will master
Nenad Stojanovich, Copywriting @ NWS Designs
Yasmine de Aranada, Growth Strategist @ Market 8
This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.
Franci Bačar, Co-Founder @ Goodish Agency
I loved how practical it was. I used my clients to tests the methods from the course.
Learn how to fix your value propositions, product messaging & sales page copy … in just 9 sessions
Got a sales page or website that needs a serious messaging makeover?
Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).
This course is right for you if…
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again
Momoko Price is an experienced conversion copywriter who kept sketching user flows & wireframes as part of her “writing” work.
She brings a powerful one-two punch to every client project.
While she mostly helps startups find their key messaging, she’s worked with giants the likes of Intuit, Scotiabank, AT&T, and Base CRM.
Get a lesson preview
Your full course curriculum
Product messaging
1 How to Conduct a Copy “Teardown”
2 Introduction to Message-Mining
3 Mining Messages From Your Customers
4 Crafting Effective Unique Value Propositions
5 Message Hierarchies
6 Writing the First Draft
7 Editing & Punching Up Your Copy
8 Conversion-Focused Formatting & Layout
9 Petdoors.com Home Page Performance
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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
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The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
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Click here for a pitch deck, swipe files and tips.
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Learn Copywriting and Product Messaging: FAQ
Who is this course for?
This course is for you if:
- You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle moving
- You’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)
- You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)
- Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & again
Some careers that will especially benefit from this course are product marketing manager, product marketer, copywriter, brand marketer, content marketer, public relations specialist, social media manager, or digital marketing specialist.
What will you learn?
After taking this course, you will:
- Know how to systematically “tear down” & rebuild the copy of virtually any sales page
- Nail your messaging through rigorous voice-of-customer research
- Ditch the clichés and infuse your copy with authenticity & passion
Weave your messages together into a story that sells - Choose messages that trigger your customers’ real-life motivations
- Craft value propositions that capture visitors’ attention & pull them in
What does the course include?
Our Product Messaging & Copywriting includes 10 lessons, 11 downloadable resources, 5h 16min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Product Messaging & Copywriting Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 5h 16min long.