Live online courses delivered by the best in the business

Live online courses delivered by the best in the business.

Live screen sharing, step-by-step live demonstrations and live Q&A with instructors. You will learn better with live courses, and you'll make time for learning.

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Course schedule

event July 30, 2018

timer 4 sessions

done Enrollment open

keyboard_arrow_right $199.00

Artificial Intelligence, or AI. It may be an overused buzzword of the moment – or perhaps it can change your career for the better. What do you really need to know about AI to be an effective conversion rate optimizer? How can AI help you today to drive more revenue for your business? In this course, we will focus on practical ways you can use AI for CRO, and we’ll touch lightly on other marketing uses for AI. You will cut through the AI hype and gain a practical, applied understanding of AI. AI won’t feel like a buzzword to you. In just 4 sessions, you will be able to answer:
  • What are the major types of AI and how do they relate to one another?
  • Which types of AI are better suited to different kinds of marketing problems?
  • How should you and your teammates think differently to get the most out of AI?
  • What data is needed to use AI?
  • What resources should you deploy to get the most out of AI?
  • What are common use cases for AI in b2c and b2b CRO?
This course is for marketers with beginner or intermediate understanding of AI, and those with no understand of AI at all. This course is right for you if you’re not using AI today or have just begun to start using AI. After taking this course, you’ll understand how to apply AI in your work and how to evaluate and determine the right AI technology for you. Instructor: Guy Yalif, Co-founder and CEO of Intellimize

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Applied AI for marketers

Instructor(s): Guy Yalif

Course schedule

event August 14, 2018

timer 6 sessions

done Enrollment open

keyboard_arrow_right $399.00

Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel.

From the first keyphrase to the final conversion, this masterclass connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

In just 6 sessions, you’ll be able to:

  • Align topics and formats with the information needs of your audience
  • Research keyphrases and search optimize your content
  • Find and collaborate with relevant influencers
  • Maximize your email list growth, open rates and click through rates
  • Master the art of repurposing, so you can produce higher quality content in less time
  • Measure and optimize for better traffic (and more conversions) on the next go round

We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage in the funnel, from the high-ranking blog post to the thank you page after the thank you page.

Instructor: Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media

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Andy Crestodina

Instructor(s): Andy Crestodina

Course schedule

event August 28, 2018

timer 8 sessions

done Enrollment open

keyboard_arrow_right $499.00

Win 10x more sales deals with half the effort by building a demand generation engine for your company.

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

Join marketing expert Ramli John as he walks through the essentials of creating a solid demand gen pipeline that will support your business for years to come.

In just 8 sessions, you’ll be able to:

  • Put together a successful demand generation strategy that will help your company generate predictable qualified leads for years to come
  • Leverage landing pages, social media, and keywords together to compel your target audience to give you access to their e-mail inbox and, eventually, their wallet
  • Avoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketing

This course will show you how you can build a predictable, scalable and repeatable lead generation machine for your company.

Instructor: Ramli John, Demand Generation Specialist and Founder of GrowthX.Agency

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Demand generation

Instructor(s): Ramli John

Retention: The most underrated growth channel

Course schedule

event September 10, 2018

timer 8 sessions

Stop letting your churn rate keep you up at night.

Don’t want to worry about churn anymore? Great! You don’t have to… when you’re focused on retention efforts instead. Retention activities are the secret to increasing your customer lifetime value (CLTV)… and the number of Zzzzz’s you can catch on a regular basis.

In this course, Val will teach you everything you need to know about why retention leads all other growth strategies…and how to maximize it.

In just 8 sessions, you will be able to:

  • Know the difference between good and bad retention
  • Identify the keys to really great retention
  • Implement strategies that will positively affect your churn rate
  • Learn how to improve retention long term

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

Instructor: Val Geisler, Email and digital strategist, valgeisler.com

Enrollment opening soon

Retention: The most underrated growth channel

Instructor(s): Val Geisler

LinkedIn advertising

Course schedule

event September 24, 2018

timer 4 sessions

LinkedIn Ads may be the toughest paid social channel to get right. With LinkedIn traffic costing so much, it’s imperative to avoid mistakes that will be costly and nail it from the start. In this course, AJ Wilcox walks you through the process of getting started advertising on LinkedIn, by bringing your AMO: Audience, Message, Offer.

In this 4-class course, you’ll learn how to:

  • Advertise to LinkedIn’s premium audience for the lowest possible costs, using little-known tricks
  • Craft your targeting in ways that allow you greater scale, while avoiding your competition
  • Structure your account for efficiency of management
  • Select and craft the best offers that will get them to both click and convert
  • Build sophisticated and over-powered retargeting audiences
  • Write and create ads that drive action and volume
  • Troubleshoot, test, and tune your funnel performance
  • And more

Instructor: AJ Wilcox, LinkedIn Ads Pro / Speaker / Founder @ B2Linked

Enrollment opening soon

LinkedIn advertising

Instructor(s): AJ Wilcox

Maximizing audiences for your PPC campaigns

Course schedule

event October 15, 2018

timer 6 sessions

Learn to Build and Leverage Audiences for PPC Campaigns: Reach the Right People Who Will Actually Convert.

Keywords are important, but keywords don’t make you money. People do. So when we focus our PPC efforts on speaking to the user, the success of our keywords will naturally improve.

Joe Martinez and Michelle Morgan will go through everything you need to know about audiences in PPC. They will tackle audiences for Search, Display, and Paid Social. You will learn advanced strategies for audiences in PPC.

In just 6 sessions, you will be able to:

  • Define who your target audiences are and how to market to them with PPC
  • Learn how to effectively use audiences in remarketing
  • Use advanced strategies for negative audiences & audience shaping
  • Learn new ways to find audiences you can use to write better ads

This course will show you how to improve your PPC game by building audiences to enhance your current PPC campaign strategies.

Instructors: Joe Martinez, Director of Paid Media and Community @ Granular and
Michelle Morgan, Director Client Services at Clix Marketing

Enrollment opening soon

Maximizing audiences for your PPC campaigns

Instructor(s): Joe Martinez and Michelle Morgan

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