Live online courses delivered by the best in the business

Live online courses delivered by the best in the business.

Live screen sharing, step-by-step live demonstrations and live Q&A with instructors. You will learn better with live courses, and you'll make time for learning.

keyboard_arrow_down Upcoming live courses

fiber_manual_record Self-paced courses »

Filter by topic:  

Psychology and neuroscience for CRO

Course schedule

event July 17, 2018

timer 8 sessions

keyboard_arrow_right $499.00

To help you cut through the clutter of hyped-up industry claims, Dr. Brian Cugelman and Michael Aagaard will teach you core lessons in digital psychology and show you how to apply them to your conversion funnel. Michael and Brian have combined their best content and developed a suite of templates and tools to make this a truly unique learning experience. All content has been vetted as grounded science that converts – no fluff.

In this 4-week, 8-class course, you’ll learn how to:

  • Learn how to use psychological tactics to optimize user journeys and page design
  • Get cheat sheets for applying digital psychology and emotional design neuroscience
  • Take part in interactive training with opportunities to submit your work for testing
  • Learn from a behavioral scientist and a leading CRO expert

Instructor: Brian Cugelman, Senior scientist @ AlterSpark Corp. & Michael Aagaard, Senior CRO consultant

Enrollment opening soon

Psychology and neuroscience for CRO

Instructor(s): Brian Cugelman & Michael Aagaard

Content Strategy and SEO for Lead Generation

Course schedule

event July 30, 2018

timer 6 sessions

Content. It’s why they visit and why they convert (or don’t). Content is part of every step in your funnel.

From the first keyphrase to the final conversion, this masterclass connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand. Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.

In this 6-class course you will learn:

  • Who are we talking to? Why do they care?
  • What are the two types of keyphrases? What pages target which type?
  • How do you build links, authority and ranking potential?
  • What do we publish? And how will it be promoted?
  • What topics, formats and collaborators support lead generation?

We’ll analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. You’ll learn how to strengthen each stage in the funnel, from the high-ranking blog post to the thank you page after the thank you page.

Instructor: Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media

Enrollment opening soon

Content Strategy and SEO for Lead Generation

Instructor(s): Andy Crestodina

Demand generation

Course schedule

event August 28, 2018

timer 8 sessions

Win 10x more sales deals with half the effort by building a demand generation engine for your company.

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

In just 8 sessions, you’ll be able to:

  • Put together a successful demand generation strategy that will help your company generate predictable qualified leads for years to come
  • Leverage landing pages, social media, and keywords together to compel your target audience to give you access to their e-mail inbox and, eventually, their wallet
  • Avoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketing

When it comes to generating more leads for companies, most marketers use old-fashioned methods, which typically focus on lead generation and short-term revenue. Building a demand generation engine requires you to align marketing and sales teams, and intelligently construct and implement a system that can increase long-term revenue and ROI, as well as customer lifetime value.

This course will show you how you can build a predictable, scalable and repeatable lead generation machine for your company.

Instructor: Ramli John, founder at Growth Marketing Today

Enrollment opening soon

Demand generation

Instructor(s): Ramli John

LinkedIn advertising

Course schedule

event September 17, 2018

timer 4 sessions

LinkedIn Ads may be the toughest paid social channel to get right. With LinkedIn traffic costing so much, it’s imperative to avoid mistakes that will be costly and nail it from the start. In this course, AJ Wilcox walks you through the process of getting started advertising on LinkedIn, by bringing your AMO: Audience, Message, Offer.

In this 4-class course, you’ll learn how to:

  • Advertise to LinkedIn’s premium audience for the lowest possible costs, using little-known tricks
  • Craft your targeting in ways that allow you greater scale, while avoiding your competition
  • Structure your account for efficiency of management
  • Select and craft the best offers that will get them to both click and convert
  • Build sophisticated and over-powered retargeting audiences
  • Write and create ads that drive action and volume
  • Troubleshoot, test, and tune your funnel performance
  • And more

Instructor: AJ Wilcox, LinkedIn Ads Pro / Speaker / Founder @ B2Linked

Enrollment opening soon

LinkedIn advertising

Instructor(s): AJ Wilcox

Get notified of upcoming courses

  • This field is for validation purposes and should be left unchanged.