Live online courses delivered by the best in the business

Live online courses delivered by the best in the business.

Live screen sharing, step-by-step live demonstrations and live Q&A with instructors. You will learn better with live courses, and you'll make time for learning.

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Course schedule

timer 3 sessions

done Enrollment open

This step-by-step masterclass will show you how to find and grow your tribe. We’ll teach you how to speak to your audience and build a legion of engaged followers by effectively telling your story and creating brand ambassadors. Following our strategic approach we’ll teach you how to test, measure, report and optimize for your business objectives.

In this 3-class course, you’ll learn:

  • How to build your brand story and character
  • How to emotionally hook your audience into that character and story
  • How to find your audience
  • How to strategically engage your audience and future customers
  • How to measure the effectiveness of your digital strategy

Instructors: David Reeve 

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Authentic storytelling masterclass

Instructor(s): David Reeve

Course schedule

event March 6, 2018

timer 8 sessions

done Enrollment open

Most personas are nothing more than fluff or subjective ideation. This live course will teach you to combine qualitative research with quantitative methods to build truly representative personas in a research-based method that is both fast and rigorous.

In this 4-week, 8-class course, you’ll:

  • Practice methods of conducting successful interviews to validate and gather qualitative data
  • Understand how to integrate survey data with warehouse data
  • Learn how persona building and applications vary by industry
  • Apply these learnings to your own data in an intimate workshop setting

Instructor: Stefania Mereu. Director, User Experience & Design @Pearson

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Building data-driven personas

Instructor(s): Stefania Mereu

Customer retention and lifecycle marketing

Course schedule

event March 19, 2018

timer 4 sessions

How many of your customers buy one time and never come back? How much do you spend on advertising that never results in a repeat sale? Has your open rate been dropping consistently, but you don’t know why? What percentage of your margin are you losing because your customers are trained for discounts? How many satisfied customers never leave you a review? A lack of email strategy may be costing more than you think.

In this step-by-step class, you’ll discover the power of triggered emails. You’ll learn how to send emails to the right people, at the right time, with the right message.
You’ll be able to advertise confidently knowing your new customers are being followed up with automatically after each purchase

In this 2-week, 4-class course, you’ll:

  • How to drive more sales while creating less content, and sending fewer promotions
  • How to turn your email marketing system into a sales machine that drives profitable growth
  • How to capture more quality leads and drive more sales through email marketing

Instructor: Austin Brawner. Director, CEO @ BrandGrowthExperts.com

Enrollment opening soon

Customer retention and lifecycle marketing

Instructor(s): Austin Brawner

UX for marketers

Course schedule

event April 9, 2018

timer 8 sessions

All-too-often, UX and marketing efforts occur in silos. This course will explore the confluence between the two by demonstrating how to apply UX methodologies and a user-centric mindset to your marketing strategy. With hands-on exercises alongside expert instruction and guidance, you’ll be well-equipped to put your learnings to practice immediately.

In this 8-class course, you will learn to:

  • Construct experience maps that analyze current experiences and prioritize future ones.
  • Map your product life cycle to align different user states with your business needs.
  • Utilize results from user-testing efforts by combining qualitative and quantitative data.
  • Best practices and tips for wireframing, user research, and building user journeys.
  • Get buy-in for UX by demonstrating and communicating its ROI.

Instructor: Anna Dahlström, Founder @UX Fika

Enrollment opening soon

UX for marketers

Instructor(s): Anna Dahlström

Applied Neuromarketing

Course schedule

event April 23, 2018

timer TBD

Enrollment opening soon

Applied Neuromarketing

Instructor(s): André Morys

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