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Course schedule

event September 3, 2018

timer 8 sessions

done Enrollment open

keyboard_arrow_right $499.00

Win 10x more sales deals with half the effort by building a demand generation engine for your company.

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

Join marketing expert Ramli John as he walks through the essentials of creating a solid demand gen pipeline that will support your business for years to come.

In just 8 sessions, you’ll be able to:

  • Put together a successful demand generation strategy that will help your company generate predictable qualified leads for years to come
  • Leverage landing pages, social media, and keywords together to compel your target audience to give you access to their e-mail inbox and, eventually, their wallet
  • Avoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketing

This course will show you how you can build a predictable, scalable and repeatable lead generation machine for your company.

Instructor: Ramli John, Demand Generation Specialist and Founder of GrowthX.Agency

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Demand generation

Instructor(s): Ramli John

Course schedule

event September 17, 2018

timer 6 sessions

done Enrollment open

keyboard_arrow_right $399.00

Stop letting your churn rate keep you up at night.

Don’t want to worry about churn anymore? Great! You don’t have to…when you’re focused on retention efforts instead. Retention activities are the secret to increasing your customer lifetime value (CLTV)…and the number of zzzzz’s you can catch on a regular basis.

In this course, Val will teach you everything you need to know about why retention leads all other growth strategies…and how to maximize it.

In just 6 sessions, you will be able to:

  • Know the difference between good and bad retention
  • Identify the keys to really great retention
  • Implement strategies that will positively affect your churn rate
  • Learn how to improve retention long term

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.

Instructor: Val Geisler, Email and digital strategist, valgeisler.com

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Retention: The most underrated growth channel

Instructor(s): Val Geisler

Course schedule

event October 1, 2018

timer 4 sessions

done Enrollment open

keyboard_arrow_right $199.00

LinkedIn Ads may be the toughest paid social channel to get right. With LinkedIn traffic costing so much, it’s imperative to avoid mistakes that will be costly and nail it from the start. In this course, AJ Wilcox walks you through the process of getting started advertising on LinkedIn, by bringing your AMO: Audience, Message, Offer.

In this 4-class course, you’ll learn how to:

  • Advertise to LinkedIn’s premium audience for the lowest possible costs, using little-known tricks
  • Craft your targeting in ways that allow you greater scale, while avoiding your competition
  • Structure your account for efficiency of management
  • Select and craft the best offers that will get them to both click and convert
  • Build sophisticated and over-powered retargeting audiences
  • Write and create ads that drive action and volume
  • Troubleshoot, test, and tune your funnel performance
  • And more

Instructor: AJ Wilcox, LinkedIn Ads Pro / Speaker / Founder @ B2Linked

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LinkedIn advertising

Instructor(s): AJ Wilcox

Course schedule

event October 15, 2018

timer 6 sessions

done Enrollment open

keyboard_arrow_right $399.00

Learn to build and leverage audiences for PPC campaigns: Reach the right people who will actually convert.

Keywords are important, but keywords don’t make you money. People do. So when we focus our PPC efforts on speaking to the user, the success of our keywords will naturally improve.

Joe Martinez and Michelle Morgan will go through everything you need to know about audiences in PPC. They will tackle audiences for Search, Display, and Paid Social. You will learn advanced strategies for audiences in PPC.

In just 6 sessions, you will be able to:

  • Define who your target audiences are and how to market to them with PPC
  • Learn how to effectively use audiences in remarketing
  • Use advanced strategies for negative audiences & audience shaping
  • Learn new ways to find audiences you can use to write better ads

This course will show you how to improve your PPC game by building audiences to enhance your current PPC campaign strategies.

Instructors: Joe Martinez, Director of Paid Media and Community @ Granular and
Michelle Morgan, Director Client Services at Clix Marketing

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Maximizing audiences for your PPC campaigns

Instructor(s): Joe Martinez and Michelle Morgan

Account based marketing

Course schedule

event November 5, 2018

timer 8 sessions

keyboard_arrow_right $499.00

Land Bigger Deals Faster with Account-Based Marketing.

Account-Based Marketing (ABM) is the hottest topic in B2B because, when done right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by thinking and operating very differently.

Others are struggling to implement ABM because they fail to understand how fundamentally different it is from traditional inbound and outbound B2B sales and marketing. Their shortcuts and missteps waste time and money, then they write ABM off as another fad while their competitors leave them in their dust.

In just 8 sessions, you’ll be able to…

  • Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
  • Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
  • Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
  • Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
  • Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
  • Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

Instructor: Steve Watt, Chief Revenue Officer @ Rattlehub DIgital

Enrollment opening soon

Account based marketing

Instructor(s): Steve Watt

Course schedule

event December 3, 2018

timer 8 sessions

done Enrollment open

keyboard_arrow_right $499.00

How do you measure specific goals when the number of potential goals is nearly infinite?

Product analytics is all about being able to gather data, answer questions and deliver insights about product usage, even when the questions and goals are not defined beforehand.

In just 8 sessions, you’ll be able to…

  • Identify what is important when collecting data for product analytics
  • Analyze product-level data accurately
  • Implement and track common metrics used in the product industry
  • Implement a product analytics strategy to better achieve your company’s targets
  • Speak to your colleagues and answer questions regarding product analytics

After taking this course, you’ll understand the differences between traditional “classic” websites and products, and you’ll be able to apply methods to learn more about how to analyze your product effectively.

Instructor: Matthew Brandt, Digital Analyst @ Bexio and Co-founder of Cook Eat

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Product analytics

Instructor(s): Matthew Brandt

Advanced experimental design & analysis

Course schedule

event December 19, 2018

timer 8 sessions

keyboard_arrow_right $499.00

A/B Testing is just the start. Harness the true power of experimentation.

Experimentation is much more than what your fancy new A/B testing can do. Understanding the limits of what can be tested, how to experiment like a scientist, and digging deep into data for gold are fundamental skill sets for maximizing the ROI of your optimization program…and we’re going to take it to the next level.

What this course will teach you …

In this course, Chad will peel back the curtain on the world of advanced testing strategies, data science, and statistics using common sense language and minimal math.

In just 8 in-depth sessions, you’ll be able to…

  • Understand how to generate sample size (the right way)
  • Never be dependent on your testing tool for analysis again
  • Learn how to build, launch, and analyze experiments offline
  • Use statistical techniques like regression and time series analysis for CRO
  • Generate powerful custom charts to communicate testing results

This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.

Enrollment opening soon

Advanced experimental design & analysis

Instructor(s): Chad Sanderson

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