Live online courses delivered by the best in the business.
These exclusive live courses by CXL Institute are the most effective way to improve your skills fast. Live screensharing, step-by-step live demonstrations and live Q&A with the instructor. You will learn better with this format, and you'll make time for learning.
Double your ecommerce business in one year. Get a strategic framework that has worked to grow countless ecommerce businesses.
- A three-lever framework for doubling your business in one year
- A knowledge of the two acquisition channels that have driven all of Shopify’s biggest stores - Instagram and Facebook - and best practices for building funnels in each.
- Why Amazon attributes one third of its revenue to cross-selling and up-selling and how to steal their campaigns for your own business
- The most profitable lifecycle marketing campaigns that maximize customer LTV and are used by only 1% of all ecommerce retailers.
- Complete templates, implementation instructions, and checklists to install this framework at your own business
Instructor: Drew Sanocki
Have you been using Google Tag Manager for a while, but feel like there is more that you could be doing? The same knowledge and strategies incorporated in this training are also used in enterprise level companies around the world. This course goes beyond simply demonstrating how to navigate and setup GTM, to how GTM works and how to make it work for you.
This 4-week, 8 class live course will teach you...
- A deep knowledge of what drives GTM under the hood
- How to use the seldom used pieces of GTM that are often the most powerful
- A thorough process of Quality Assurance and debugging updates made to GTM
Instructor: Jacob Shafer
This course is for those who want to master Google Analytics. This course is not for beginners!
We will move away from reporting on monthly users & page views and spend a significant amount of time on how to customize Google Analytics for your business or use case. You will learn how to build audiences that not only uncover powerful insights about your users but allow you to drive powerful acquisition and retention campaigns. All of this will wrap up with all of the essentials for e-commerce, mobile apps & cross-device and Google’s new Data Studio product.
What you'll walk away with afterward:
- The Right Google Analytics Implementation
- Ability to Build and Identify Audiences
- Rich Attribution Modeling (No More Last-Click)
- Powerful Customizations
- Enterprise E-Commerce Capabilities
- Cross-Device and Mobile App Insights
- Data Studio Expertise
Instructor: Charles Farina
Learn the art of CRO from the experience of the best agencies and practitioners in the world. You will learn about improving the entire lifecycle of your product - from building the offering, team and methodology - to pitching, winning and delivering successful client engagements.
This 4-week, 8 Class Live Course Will Teach You ...
- All the components you need to run a successful CRO function or agency
- What people, processes, tools and methodologies you really need
- How to win business with a credible offering in a competitive market
- What stuff you need to find, prioritise and experiment with client opportunities
- How to manage the entire client lifecycle from pitch and kickoff to long term value
Instructor: Craig Sullivan
Live Course Recordings
In this 4-week live course, you'll learn the Strategies and Approaches for Data-Driven Optimization Decisions with Google Analytics.
This is the strategic and practical training you need to make better decisions with data from the world’s most popular digital analytics tool.
What do you see when you open Google Analytics? Most marketers just see data they’re not sure what to do with. They struggle to find the insights they need to solve real business problems and run smarter A/B tests. This live screensharing training program will show you how to dig for those insights and make informed, data-driven decisions.
Instructor: Yehoshua Coren
In this 4-week live course, you will learn GTM to 10x your effectiveness as a marketer by giving you power and control over your data measurement.
Google Tag Manager is an essential skill of any technical digital marketer or analyst. This course will make you effective at using Google Tag Manager to increase your analytics powers at your company.
If you’re on a small team, you’ll be a hero. If you’re a marketer or an analyst at a larger organization, the value you bring to your role will drastically increase.
Instructor: Chris Mercer
Total time: 18 hours 38 min
Most marketers struggle with getting enough relevant traffic to their sites. This program will help you develop in-depth customer acquisition skills. It also happens to be one of the most marketable skills a marketer can have.
This exclusive 8-week, 16 live class master course will teach you how to....
- Go from no plan to a robust 12-month customer acquisition strategy.
- Build a search marketing acquisition machine that only gets better with time.
- Achieve top rankings on Google in less time and with less effort.
- Optimize paid search to acquire customers cheaper than competitors.
- Convert more customers when they land on your site.
Instructors: Dan Shure & Jonathan Dane