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Course schedule

event October 1, 2018

timer 4 sessions

done Enrollment open

keyboard_arrow_right $199.00

LinkedIn Ads may be the toughest paid social channel to get right. With LinkedIn traffic costing so much, it’s imperative to avoid mistakes that will be costly and nail it from the start. In this course, AJ Wilcox walks you through the process of getting started advertising on LinkedIn, by bringing your AMO: Audience, Message, Offer. In this 4-class course, you’ll learn how to:
  • Advertise to LinkedIn’s premium audience for the lowest possible costs, using little-known tricks
  • Craft your targeting in ways that allow you greater scale, while avoiding your competition
  • Structure your account for efficiency of management
  • Select and craft the best offers that will get them to both click and convert
  • Build sophisticated and over-powered retargeting audiences
  • Write and create ads that drive action and volume
  • Troubleshoot, test, and tune your funnel performance
  • And more
By taking this course, you’ll learn everything you need to manage LinkedIn Ads like a pro. Instructor: AJ Wilcox, LinkedIn Ads Pro / Speaker / Founder @ B2Linked

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LinkedIn advertising

Instructor(s): AJ Wilcox

Course schedule

event October 15, 2018

timer 6 sessions

done Enrollment open

keyboard_arrow_right $399.00

Learn to build and leverage audiences for PPC campaigns: Reach the right people who will actually convert.

Keywords are important, but keywords don’t make you money. People do. So when we focus our PPC efforts on speaking to the user, the success of our keywords will naturally improve.

Joe Martinez and Michelle Morgan will go through everything you need to know about audiences in PPC. They will tackle audiences for Search, Display, and Paid Social. You will learn advanced strategies for audiences in PPC.

In just 6 sessions, you will be able to:

  • Define who your target audiences are and how to market to them with PPC
  • Learn how to effectively use audiences in remarketing
  • Use advanced strategies for negative audiences & audience shaping
  • Learn new ways to find audiences you can use to write better ads

This course will show you how to improve your PPC game by building audiences to enhance your current PPC campaign strategies.

Instructors: Joe Martinez, Director of Paid Media and Community @ Granular and
Michelle Morgan, Director Client Services at Clix Marketing

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Maximizing audiences for your PPC campaigns

Instructor(s): Joe Martinez and Michelle Morgan

Course schedule

event November 5, 2018

timer 8 sessions

done Enrollment open

keyboard_arrow_right $499.00

Land Bigger Deals Faster with Account-Based Marketing.

Account-Based Marketing (ABM) is the hottest topic in B2B because, when done right, it WORKS. Companies of all sizes, in all industries, are closing bigger deals faster and more efficiently by thinking and operating very differently.

Others are struggling to implement ABM because they fail to understand how fundamentally different it is from traditional inbound and outbound B2B sales and marketing. Their shortcuts and missteps waste time and money, then they write ABM off as another fad while their competitors leave them in their dust.

In just 8 sessions, you’ll be able to…

  • Clearly explain what ABM is, what it isn’t, and how it challenges so many of the beliefs, practices, and metrics taken for granted in almost every B2B organization.
  • Evaluate the three types of ABM and determine which one(s) are best for your company (hint: it’s very likely that a blended approach of two or even all three is best).
  • Gain enthusiastic executive and cross-functional alignment and co-ownership. Marketers who try to do it alone fail.
  • Develop an Ideal Customer Profile (ICP), tier strategy, cluster strategy, and contact identification plan that goes well beyond basic demographics and technographics.
  • Plan the right multi-threaded, multi-channel, multi-touch campaigns and cadences to cut through the noise and become a priority for your most valuable prospects.
  • Understand the ABM technology landscape, what tools may be right for your particular challenges, and when to introduce them. Don’t fall into the trap of buying new technology too soon.

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.

Instructor: Steve Watt, Chief Revenue Officer @ Rattlehub Digital

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Account based marketing

Instructor(s): Steve Watt

Optimizing your marketing tech stack

Course schedule

event December 3, 2018

timer 8 sessions

keyboard_arrow_right $499.00

Running an effective marketing strategy or campaign now depends on having a reliable tech stack. This might include marketing automation, analytics, CRM, data piping, support system, live chat system, community forms and even prospecting tools. The tech options nowadays are seemingly endless.

Many companies have just begun their data driven transition, but lack the fundamentals they need to even track ROI from their marketing campaign. Your stack is where you solve that problem. Stop messing around and build out your stack to accomplish marketing automation, sales automation, business intelligence and a whole host of other things inside your company.

In just 8 classes, you will learn:

  • How to choose and setup the right tools for your stack.
  • How to seamlessly integrate them to build a holistic marketing machine.
  • To ultimately convert more customers using your stack.

After taking this class, you’ll know how to select the right tools for your stack and set them up in an integrated way to improve your conversions with marketing automation, testing and data-driven decision.

Instructor: Dan McGaw, CMO @EffinAmazing

Enrollment opening soon

Optimizing your marketing tech stack

Instructor(s): Dan McGaw

Advanced experimental design & analysis

Course schedule

event December 17, 2018

timer 8 sessions

keyboard_arrow_right $499.00

A/B Testing is just the start. Harness the true power of experimentation.

Experimentation is much more than what your fancy new A/B testing can do. Understanding the limits of what can be tested, how to experiment like a scientist, and digging deep into data for gold are fundamental skill sets for maximizing the ROI of your optimization program…and we’re going to take it to the next level.

What this course will teach you …

In this course, Chad will peel back the curtain on the world of advanced testing strategies, data science, and statistics using common sense language and minimal math.

In just 8 in-depth sessions, you’ll be able to…

  • Understand how to generate sample size (the right way)
  • Never be dependent on your testing tool for analysis again
  • Learn how to build, launch, and analyze experiments offline
  • Use statistical techniques like regression and time series analysis for CRO
  • Generate powerful custom charts to communicate testing results

This course will teach you how to go beyond traditional A/B testing with advanced statistical techniques (no math background required), clear away numerous misconceptions about common and uncommon testing tropes, and open your eyes to the business-wide transformative strength of experimentation.

Enrollment opening soon

Advanced experimental design & analysis

Instructor(s): Chad Sanderson

Course schedule

event January 28, 2019

timer 8 sessions

done Enrollment open

keyboard_arrow_right $499.00

How do you measure specific goals when the number of potential goals is nearly infinite?

Product analytics is all about being able to gather data, answer questions and deliver insights about product usage, even when the questions and goals are not defined beforehand.

In just 8 sessions, you’ll be able to…

  • Identify what is important when collecting data for product analytics
  • Analyze product-level data accurately
  • Implement and track common metrics used in the product industry
  • Implement a product analytics strategy to better achieve your company’s targets
  • Speak to your colleagues and answer questions regarding product analytics

After taking this course, you’ll understand the differences between traditional “classic” websites and products, and you’ll be able to apply methods to learn more about how to analyze your product effectively.

Instructor: Matthew Brandt, Digital Analyst @ Bexio and Co-founder of Cook Eat

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Product analytics

Instructor(s): Matthew Brandt

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