Authentic storytelling [Online Course]

Turn your followers and subscribers into raving fans that drive your sales

Online course:
Authentic Storytelling Masterclass

By David Reeve, Founder of Unleash Culture

Course length: 2h 30min

Some of the companies that train their teams at CXL Institute:

This step-by-step masterclass will show you how to find and grow your tribe. We’ll teach you how to speak to your audience and build a legion of engaged followers by effectively telling your story and creating brand ambassadors.

In 3 classes you will learn how to

  • build your brand story and character.
  • emotionally hook your audience into that character and story.
  • create the kind of end-to-end experience that turns customers into raving fans.

Fantastic course! Definitely worth looking into for anyone who manages brands.

Jade Munoz, Senior Digital Marketer @ FIRST Digital

Sneak preview: Lesson 1

Laying the foundation for your brand

  • This field is for validation purposes and should be left unchanged.

Most purchasing decisions are powered by emotions – even in B2B

People are emotional beings. If you want to dramatically increase your sales, you will need to appeal to people on an emotional level rather than just a transactional level.

You need to have a systematic way of engaging the right audience

After you take this course you will be able to build a brand that works to engage your audience. You will learn to identify and engage the right people at the right time. You will extend the life cycle of your clients and turn them into repeat buyers by understanding how to market to them.

We’ll show you how to develop the brand that you need in order to develop an effective digital marketing strategy.

Great information for building our brand story!

Carla Kath, Marketing Director for North America @ Staffbase

This course is right for you if…

  • You believe your brand has a great story to tell but are struggling to effectively tell it.
  • Your audience finds you and researches you online before they buy.
  • You want to spend your advertising budget more effectively.

This course is probably not for you if…

  • You feel you know everything there is to telling your brand story.
  • Customer relationships are not important to your business.
  • You don’t care about building the character side of your brand.

Skills you should have before taking this course

  • You should have a basic understanding of what your brand is known for other than just what product and service you offer.
  • The ability to identify your target audience.
  • You should have a basic understanding of marketing.

About your instructor, David Reeve

David has a proven track record of success resulting in 75 awards for culture excellence for the brands he has mentored and has contributed to building two of the largest award-winning brands in Canada.

David is a published author, founder/co-owner of five businesses and sought after speaker.

Your full course curriculum

Authentic storytelling and digital marketing

Lesson 1

Laying the foundation for your brand

In this class, we explore brand tone and brand purpose. You'll learn about the importance of knowing your "why", and how to use it to attract your audience.

Lesson 2

Designing the fabric of your brand character

This second class will show you how to design your brand core values. You will also learn how to use these values as the foundation for your character, ultimately guiding your decisions and storytelling.

Lesson 3

How to bring your brand story to life

We identify "heroes" and in this class, and build an end-to-end experience to breathe life into your purpose and core values.

Show off your new skills: Get a certificate of completion

Once you complete the course, pass a test to get CXL certified.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

Need help getting your employer to pay for this program?

Click here for pitch deck, swipe files, and tips.

Enroll to CXL Institute now:

Some of the companies that train their teams at CXL Institute: