Live course: Authentic storytelling

Authentic Storytelling Masterclass

Turn your followers and subscribers into raving fans that drive your sales.

This step-by-step masterclass will show you how to find and grow your tribe. We’ll teach you how to speak to your audience and build a legion of engaged followers by effectively telling your story and creating brand ambassadors.

In 3 live classes you will learn how to:

  • build your brand story and character.
  • emotionally hook your audience into that character and story.
  • create the kind of end-to-end experience that turns customers into raving fans

This live course starts on February 21st, 2018.

David Reeve, Founder of Unleash Culture


Most purchasing decisions are powered by emotions. Even in B2B.

People are emotional beings. If you want to dramatically increase your sales, you will need to appeal to people on an emotional level rather than just a transactional level.

You need to have a systematic way of engaging the right audience

After you take this course you will be able to build a brand that works to engage your audience. You will learn to identify and engage the right people at the right time. You will extend the life cycle of your clients and turn them into repeat buyers by understanding how to market to them.

We'll show you how to develop the brand that you need in order to develop an effective digital marketing strategy.

Skills you should have before taking this course:

  • You should have a basic understanding of what your brand is known for other than just what product and service you offer.
  • The ability to identify your target audience.
  • You should have a basic understanding of marketing.


This course is right for you if...

  • You believe your brand has a great story to tell but are struggling to effectively tell it.
  • Your audience finds you and researches you online before they buy.
  • You want to spend your advertising budget more effectively.

This course is NOT for you if...

  • You feel you know everything there is to telling your brand story.
  • Customer relationships are not important to your business.
  • You don't care about building the character side of your brand.

About your instructor:

David Reeve: Brand and culture builder

David has a proven track record of success resulting in 75 awards for culture excellence for the brands he has mentored and has contributed to building two of the largest award-winning brands in Canada.

David is a published author, founder/co-owner of five businesses and sought after speaker.

David Reeve, Founder of Unleash Culture

Why we selected Dave to teach this course

David spent a year with us helping to shift our culture and business model. David’s approach facilitated a forward shift in culture that helped put us in place to scale and foster a robust accountability driven framework. I would recommend him to any brand looking to challenge themselves to continue to innovate and evolve.

Jesse Barruch, Founder @ AVANTA Consulting Inc.

David Reeve at Unleash Culture has had one of the most dramatic and exciting impacts in our company’s history. Their services are a must if you’re wanting to take your business to a new level.

Shadi Awad, Founder @ Technagy

Your 2-week live class schedule:

Each live class is 45-60 minutes, Mondays and Wednesdays at 11 am CT. Folks in Europe can tune in in the evenings.

Recordings of all classes are made available indefinitely. Those who attend live will have the opportunity to take part in Q&A.

Everyone will have access to the forum where David will answer your questions and provide feedback during the weeks that the course is live. The group will be archived after the course ends.

Authentic storytelling and digital marketing

Class 1

Laying the foundation for your brand

In this class, we explore brand tone and brand purpose. You'll learn about the importance of knowing your "why", and how to use it to attract your audience.

Class 2

Designing the fabric of your brand character

This second class will show you how to design your brand core values. You will also learn how to use these values as the foundation for your character, ultimately guiding your decisions and storytelling.

Class 3

How to bring your brand story to life

We identify "heroes" and in this class, and build an end-to-end experience to breathe life into your purpose and core values.

Show Off Your New Skills: Get a Certificate of Completion

Once the course is over, pass a test to get CXL certified in authentic storytelling and digital marketing.

CXL Institute is now an authorized LinkedIn education provider.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

Why you'll learn more from live classes

In short: You'll actually make time for learning.

Most people don't ever complete self-study courses. It's difficult to prioritize learning over urgent items on your to-do list. (Hey, we’re all busy.)

How do we know?

  • A 2015 study shows that the current average completion rate for MOOCs (Coursera, edX, Udacity) is approximately 15%. So 85% drop-off rate. The course that received a Coursera award for having the highest completion rate — wait for it — had a rate of 20%!
  • Seth Godin reported that his courses on Udemy and Skillshare have an 80% drop-off rate.
  • We've run self-study courses for years, and our numbers confirm this

Around 60% of our users attend every single live class, the rest watch recordings (due to time zone differences, etc). With an 60+ NPS score, our users rank CXL institute courses exceptionally high.

Our #1 goal is customer success... That you actually master this stuff. We're confident that this live class format, bolstered with community, will do it.


Enroll Now

You'll get...

  • 3 live classes with Dave and your peers.
  • Introductory video lessons to bring you up to speed.
  • Live Q&A and forum to get personalized feedback from David and your classmates.

Need help communicating the value of this course to someone else on your team?

Use this PDF

Enrollment ends in:

ENROLL NOW — $99.00

Teams of 2 and more get a 25% discount during checkout.

After completing the payment you can login to the course homepage.
7-day money back guarantee.