Become great at storytelling
Online course
By Miri Rodriguez,
Head of Global Internship Program @ Microsoft Corporation
Course length: 1h 16min
Some of the companies that train their teams at CXL:
A distinctive brand story helps define and successfully communicate unique personal and business attributes.
Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action.
In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.
Introduction video (1 minute)
Learn the five steps of design thinking as a model to plan, design and launch stories. In this tried and true method, students will be able to practically submit their brand stories through the empathize, identify, ideate, prototype and test phases, understanding each step for storytelling success.
Skills you will master
Alex B.
CXL has helped me tremendously in my journey to become the best digital marketer I can be.
It has opened my eyes to the capabilities of tools like GTM and Google Sheets. You guys have humbled me by teaching me that there’s so much more to learn!
Ap S.
CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
After taking this course you’ll…
- Learn what is brand storytelling…and what is not – Gain a clear definition of storytelling as a connection tool for user-centered experience
- Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
- Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
- Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
- Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level
Miri Rodriguez is a globally recognized Storyteller, Head of Global Internship Program at Microsoft and author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age.
Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach.
Your course curriculum
Storytelling
1 What is—and what is not—storytelling
2 Introduction to Design Thinking for storytelling
3 Step one: Empathize
4 Step two: Defining
5 Step three: Ideating
6 Step four: Prototype
7 Step five: Test
Show off your hard-earned skills and strengthen your profile.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
Subscribe to CXL and get access
- 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
- 10 minidegrees that give you advanced level skills
Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL guarantee
- 7-day no questions asked money back period
- You can immediately apply learnings and improve your results.
Need help convincing your boss?
Click here for a pitch deck, swipe files and tips.
Subscribe to CXL
Get access to this and 100+ other training programs.
or
Learn Storytelling: FAQ
What will you learn in this course?
After taking this course, you will:
- Learn what is brand storytelling, and what it isn’t – Gain a clear definition of storytelling as a connection tool for user-centered experience
- Understand Design Thinking – Learn about this powerful problem-solving framework that puts people at the center of design solutions
- Craft your story with empathy and Design Thinking Principles – Take your story through the five steps of design thinking and learn to prototype stories
- Understand the three levels of empathy for business results – Embracing empathy as a business innovation tool in today’s digital market
- Leverage visual elements in storytelling – the power of color, typography, photo, video and digital assets to take storytelling to the next level
What does the course include?
Our Storytelling training includes 8 lessons, 16 downloadable resources, 1h 16min of video material, several assignments, and a final exam.
Are subtitles available for the lessons?
Lessons have English subtitles and transcriptions available.
Will I receive a certificate of completion?
After taking this course, you will receive the Storytelling Certification from CXL, with credentials that you can add to your LinkedIn profile.
What is the refund policy?
All plans come with a 7-day refund period .
How long will it take for me to finish it?
This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 16min long.