Heuristic Analysis Frameworks for Conversion Optimization Audits [Online Course]

Learn frameworks to guide your CRO strategy

How you approach conversion optimization determines how successful your efforts will be.

Online course:
Heuristic analysis frameworks for conversion optimization audits

By André Morys CEO, Web Arts AG

Course length: 6h 30m

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If you’ve got a list of tactics, you’ll likely fail and the program will fizzle out. If you’ve got strategic frameworks and processes, you’ll win. This action-packed live course will teach you how the top experts approach CRO.

This 8-class program will teach you

  • Proven frameworks to guide your conversion optimization strategy.
  • Cognitive psychology and persuasion principles to understand user motivations.
  • A structured way to add more value to your CRO program right out of the gate.
  • New tools and ideas for untapped opportunities for conversion lifts.

This course helped me realize how much important it is to prioritize hypothesis. It also taught me to be more analytical and to predict users’ behavior in order to facilitate their journey and lead them to conversion.

Giulia Bao, Content Manager @ Naniza

Find massive conversion opportunities faster than ever

First thing’s first: let’s define “heuristic analysis” (or “heuristic framework”)

Heuristic analysis is an expert-based analysis that uses experience-based techniques for problem-solving, learning, and discovery. Done right, it allows you to save time and money as well as helps you find opportunities you may not see simply from analytics or user research.

There are many conversion heuristic frameworks, but they all start with the same goal: to enable a structured framework by which we can judge a digital experience.

No top conversion optimization agency, consultant, or specialist operates without a heuristic framework of some sort, and neither should you. This course will equip you with everything you need to deploy a powerful conversion heuristic model.

Uncover untapped conversion opportunities

Digital analytics can hide crucial insights. Similarly, user testing and session replays don’t show you everything.

By using a heuristic framework, you can not only set a reasonable baseline for website performance expectations, but you can discover and uncover opportunities you may not have with other forms of conversion research.

Look at it this way: it’s another tool in an optimizer’s tool belt. We’ve all heard the quote about Maslow’s Hammer (“if all you have is a hammer, all problems look like nails”). You don’t want to be the optimizer with only one instrument with which you can collect insights.

This course will teach you proven and field-tested heuristic frameworks to draw out better insights, test ideas, and in the end, ROI from your optimization program.

Prioritize your work: Get more out of your program

It’s one thing to look for elements on a website that signal “distraction” or “lack of trust,” and to make a note of them. It’s another level to be able to compile your notes in a meaningful way and prioritize your opportunity areas to maximize efficiency and ROI.

Let’s put it this way: we all have limited traffic (even Amazon). So, prioritization is important to everyone, big or small, well-funded or scrappy. This course will incorporate prioritization and program management, so you’re not simply left with a massive list of “would be nice” items and a to-do list that never ends.

This course not only gives you an in-depth insights into any business heuristic analysis, but it’s really more like a blueprint to be more successful with CRO. If you haven’t checked it out yet, you’re missing out!

Matic Kasnik, Senior Manager of Digital Innovation @ EF Education First

This course is right for you if…

  • You work in conversion optimization or UX and want to improve revenue and conversions.
  • If you work with analytics and want to learn to improve your numbers.
  • If you’re a product owner or product manager working on building products that customers love.

About your instructor, André Morys

André Morys is the executive director of Web Arts AG – Germany’s leading agency for conversion optimization.

Web Arts employs over 40 people at three locations and manages a lead/retail volume of over 7 billion euros. André Morys is the initiator and founder of the international Conversion Optimization Alliance.

He is also a lecturer at Würzburg University of Applied Sciences and holds numerous keynotes and lectures at national and international conferences on the topics of e-commerce, optimization strategies, and conversion optimization.

In 2009, André Morys was recognized as one of Germany’s best employers by the University of St. Gallen as part of the “Top Job” initiative.

In 2010, Web Arts AG was recognized as one of Germany’s most innovative companies by Lothar Späth as part of the “Top 100” initiative.

André Morys is the organizer and organizer of the ConversionSUMMIT and ConversionCAMP , an annual conference focusing on marketing optimization.

After 8 classes, you’ll be able to

  • Apply proven frameworks to guide your conversion audits.
  • Understand implicit user motivations and analyze websites with human psychology in mind.
  • Build a structured process to get more value from your CRO program faster.
  • Add new tools to your process for finding untapped conversion opportunities

Your full course curriculum

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CXL quality guarantee

  • Guaranteed return on time spent or money back.
  • You can immediately apply learnings and improve your results.

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