Live course: Email marketing

Email marketing: from basics to best-in-class

What if each email you sent earned you a 2000% return on investment?

Email marketing (yes, STILL) rocks the highest return on investment of any medium,
garnering on average $28 for every $1 you invest.

That is, if you do it right. This course will teach you how.

In just 4 sessions, you'll be able to...

  • Optimize your email list growth to grow your revenue from email.
  • Improve your email content to grow your return on email investment.
  • Turn your email program into data-driven marketing machine that drives results.
  • Avoid errors that email marketers often (still) make.

This live course starts on February 20th, 2018.

Jessica Best, Director of Data-Driven Marketing @ Barkley

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Start getting 20x returns from your emails

Do you know how much revenue you make per email subscriber? From driving engagement to fine tuning your list and timing, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be.

This course will help you grow your email marketing program to the next level. You will:

  • discover how to grow a large subscriber base fast,
  • get the latest info in content and creative that works,
  • learn how to make your email marketing totally data-driven.

So you can finally start earning that $20-to-$1 return on investment.

This course is right for you if you...

  • Create the strategy, content, or send schedule for your company's email marketing campaigns
  • Haven't had any formal training in email marketing but still lead the charge for your company
  • Have been doing email marketing for years but suspect you aren’t getting a $20+ return on investment
  • Haven’t dipped much into email marketing

This course is NOT for you if...


  • You're already doing 10-point email journeys based on data from multiple sources/databases
  • You want to scrape email addresses off the internet and send them every email you possibly can

Skills you should have before taking this course:

  • Basic marketing knowledge -- academic or experience -- isn’t required but will help, since we’ll apply many known principles of marketing to email marketing specifically
  • This course will offer a “running start” for those new to the field, but each class will contain something that even a practitioner of email marketing can learn from!

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About your instructor:
Jessica Best

Jessica is a self admitted numbers nerd. She’s worked hard to lift ROI in customer- and data-driven marketing for brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, Boulevard Brewing Company, and more.

Jessica also spreads the good word of email marketing from the stage. Over the last 4 years, she’s led trainings and spoken in front of audiences from dozens to over 12,000 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.

Why we hand-selected Jessica to teach this course

Our group is still talking about your presentation. A real hit for sure!

Debbie J., President of Lawrence KS Social Media Club

Very engaging. Packed full of actionable tactics. Would be an awesome keynote next year!

Content Marketing World Attendee

Awesome presentation - informative, funny and engaging. Best practices all around.

Kyle, SXSW Interactive Attendee

Oh. My. Email. She just completely changed my strategy for the better.

Mary Kate G., American Marketing Association Lincoln Chapter, Cause Camp Chair

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Course curriculum:

Each live class is 60 min & takes place at 11:00am CST. Tuesday/Thursday.

Email marketing

Class 1

Email Marketing Basics: The Good, the Bad, and the WOW

Email marketing can earn you 2000% return on marketing investment! If you're doing it right, that is. In this class, Jess will give an overview of what makes email marketing successful and the rules of the road in email marketing in 2018.

Class 2

Optimizing Email Marketing List Growth

Now that you know how powerful email marketing is, you'll want to invest in growing your list as big as you can. In this course, Jess shares tips for growing your email list the RIGHT way and avoiding common missteps.

Class 3

Optimizing Email Marketing Content

In this class, Jess will share some of the latest, effective content capabilities of email marketing from how to handle mobile readers to rich media that moves subscribers into action.

Class 4

Optimizing Email Marketing with Data

The real powerhouse of email is its ability to be customized to every single subscriber, prospect and customer on your list. In this class, Jess shares how to be setup for data-driven email success, and what types of data help move the needle. Plus, she'll show you how to use your data to prove what campaigns are working.

You will also get introductory
video lessons

In addition to classes, you’ll get access to snack-sized video lessons to bring you up to speed on the course topics.

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Show Off Your New Skills: Get a Certificate of Completion

Once the course is over, pass a test to get CXL certified in email marketing

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

Did you know CXL Institute is an authorized LinkedIn education provider?

Add your education experience at the Institute to your resume, LinkedIn profile, or just use it as leverage to get that well-earned raise you’ve been waiting for.

Enroll now

You'll get...

  • 4 in-depth email marketing classes with Jessica
  • Introductory videos to get you up to speed before the course starts
  • Access to a private, members-only discussion group your peers

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Enrollment ends in:


ENROLL NOW — $199.00

Teams of 2 and more get a 25% discount during checkout.


After completing the payment you can login to the course homepage.
7-day money back guarantee.