Elevate your skills with Advanced LinkedIn Ads

Discover LinkedIn Ads strategies that actually work.

LinkedIn Ads get you access to your absolute ideal target audience, but it comes at a steep cost. Every mistake you make automatically becomes an expensive one. Understand the pitfalls to avoid and the most effective strategies to get optimal performance at the best costs from your campaigns.

By AJ Wilcox,

CEO @ B2Linked.com

Course length: 1h 14min

Sign up to All-Access: $289 / month Buy just this program for $299

English subtitles Certificate included

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Introduction video

This course is essential for you if…

  • You work in B2B with average deal sizes of $15k or more
  • You’re feeling pressure to generate higher quality leads than you can get from Facebook and Google
  • You’re a technical marketer who is ready to use data to elevate yourself above your peers

Take this course and you will…

  • Master the bidding and budgeting strategies to get the lowest costs per click
  • Understand the calls to action (CTAs) that are effective vs the ones that aren’t
  • Target exactly the right people in a systematic way that’s repeatable every time
  • Know the benchmarks for when your campaigns are performing well or poorly
  • Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results

Skills you will master

LinkedIn MarketingLinkedIn AdsLinkedIn Ads BenchmarksLinkedIn Ads StrategyLinkedIn Ads TargetingLinkedIn Ads Tracking

Victor A.

CXL gave me a big lift in my career.

Few months after my Growth Marketing Minidegree, I got a job.

Ever since then, the story has been different.

Tomek D.

Our Growth Marketing agency has completed 1298 lessons and 138 courses at the Institute so far. CXL helps us in a number of ways:
1. Provides an incredible source of content to train our staff.
2. Is a good tool in keeping our staff (they’re growing and we aid in that).
3. Is an awesome source of new opinions/methods to try out on our clients. 

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Ruben D.

The wide variety of courses taught by many different experts makes CXL highly recommended for every team who takes growth seriously.

New courses are regularly available, making it better and better. CXL is a great platform for learning and growing businesses.

Yasmine de Aranada, Growth Strategist @ Market 8

This course is packed with gold! Momoko is an awesome teacher – I took the course late so only got access to recordings, and even with that, I am able to use every bit of it in my deliverable.

Josh R.

CXL has lead to more professional growth than any other year of my life. The best educational investment I have ever made.

Chris Out

For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.

Crystal Ignatowski, Marketing Content Developer @ Surety Solutions

I’ll be honest, I didn’t entirely understand what the CXL was at first. Then, I realized it was a gold mine. The Institute is jam-packed with courses, certificate programs, and recordings of past events/courses. The CXL was my guide book for many many months and because of that, I am leaps and bounds above the rest. Everything the Institute publishes is part of the top 5%. There is no fluff in the Institute; only real, actionable, and result-driven content. If you think you know stuff, give the CXL a try. You’ll be shocked at how much you have to gain.

Your course curriculum

Advanced LinkedIn Ads

1 Gauging Your LinkedIn Ads Performance: Benchmarks

In this lesson, we’re going to let you know what to expect on average so you can tell where you need to concentrate your optimization efforts.

2 Controlling Your Costs with Bidding and Budgeting

In this lesson, you’ll come to understand how to control costs, the smart way.

3 Advanced Targeting Strategy for LinkedIn Ads

In this lesson, you’ll understand the nuances of the targeting options to best utilize them.

4 Setting Up and Tuning Up Your LinkedIn Ads Campaigns

Setting up your campaigns the right way is the best way to unlock better ad performance, easier reporting, and access to more scale.

5 LinkedIn Ads Objectives and How to Use Them For Better Pricing

In this lesson we’ll talk about how to use LinkedIn Ads objectives to our advantage for better costs.

6 How to Build Funnels with LinkedIn Ads Using Retargeting

Marketers know that warm, educated prospects convert better than cold prospects. It’s important to understand the retargeting abilities on the platform to nurture prospects from cold to warm. 7115430 Topics covered The pitfalls and challenges inherent

7 How to Select an Offer that Converts with LinkedIn Ads

In order to convert prospects, you have to have an offer that is attractive enough to them which outweighs the friction of filling out a form.

8 Traffic Patterns for Dayparting and Ad Scheduling on LinkedIn Ads

Traffic patterns on LinkedIn vary widely based on the time of day, and the platform doesn’t provide tools for scheduling your ads.

9 Optimizing and Troubleshooting your LinkedIn Ads Performance

Once you’re able to identify the areas of your account that are struggling, you’ll need the tools to optimize and troubleshoot to find the right audiences, messaging, and offers.

10 How to Tag, Track, and Attribute your LinkedIn Ads Traffic to Assess your Return On Investment

The ultimate goal of running ads on LinkedIn is to generate customers and you’ll need the ability to track and attribute how that traffic performs deeper into your sales process.

AJ Wilcox

CEO @ B2Linked.com

He’s managed over $150M in spend on the platform, they are official LinkedIn partners. He’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts.  He’s a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go kart.

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
  • 10 minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.

The CXL guarantee

  • 7-day no questions asked money back period
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Learn LinkedIn Advertising: FAQ

Who is this course for?

This course is for you if:

  • You work in B2B with average deal sizes of $15k or more
  • You’re feeling pressure to generate higher quality leads than you can get from Facebook and Google
  • You’re a technical marketer who is ready to use data to elevate yourself above your peers

Some careers that will especially benefit from this course are PPC specialist, digital marketer, social media manager, SEM specialist, SEO manager, growth manager, or account manager.

What will you learn?

After taking this course, you will:

  • Master the bidding and budgeting strategies to get the lowest costs per click
  • Understand the calls to action (CTAs) that are effective vs the ones that aren’t
  • Target exactly the right people in a systematic way that’s repeatable every time
  • Know the benchmarks for when your campaigns are performing well or poorly
  • Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results

What does the course include?

Our LinkedIn Advertising training includes 11 lessons, 8 downloadable resources, 1h 14min of video material, several assignments, and a final exam.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this course, you will receive the LinkedIn Advertising Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This course is 1h 14min long.