CXL is the premium marketing education destination.

Become great at product marketing

This training program is your first step towards becoming the top 1% product marketer.

  • Build strategic skills across positioning, messaging, sales enablement, persona research, pricing and more
  • Develop a winning go-to-market strategy at any stage of growth
  • Confidently drive adoption and engagement post-sale
  • Immediately apply learnings with hundreds of playbooks

Program designed by

Daniel J. Murphy

VP of Marketing @ Privy
former Director of Product Marketing at Privy and Drift

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Taught by top 1% product marketers from companies like ClickUp, Drift and HubSpot.

Master the strategies, practical skills, and mindset you need to advance your product and your career

No marketing function is more critical right now than product marketing. You own the perception, success and growth of every product.


The Product Marketing Minidegree is a training program that teaches you how to advance across all core product marketing disciplines. You will learn how to lead effective go-to-market (GTM) launches, bring teams together, and become a growth driver for your company. No matter the industry or size.

What is a Minidegree program?

Course is a puzzle piece. Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

After taking the Product Marketing Minidegree, you’ll be able to…

  • Analyze and champion the voice of the customer to improve your customer experience
  • Hit your pipeline, adoption, and revenue goals faster with a strong go-to-market strategy and launch execution plan
  • Craft product messaging that resonates with your buyers’ needs — and measure its impact
  • Identify growth opportunities to help win market share and wow your CEO
  • Develop a pricing and packaging strategy that increases revenue and engagement 
  • Successfully drive alignment (and excitement!) across the company — without conflict

and get a Product Marketing Certification by CXL you can show off.

Learn from the top 1%

No generalists. No theory peddlers. And no ‘call for speakers’. Only leading practitioners who are doing the work, day in, day out.

Your Product Marketing Minidegree instructors were handpicked and carefully vetted by a collective of the world’s best product marketers coordinated by Daniel J. Murphy, VP of Marketing at Privy and former Director of Product Marketing at Privy and Drift.

Maya Shah-Ceccotti

Director of Brand and Product Marketing @ Shopmonkey

Maya is a B2B SaaS product marketer with nearly a decade of progressive impact in high-growth environments. She’s taken products from incubation to scale, and enabled growth from SMB to enterprise. She brings a human-first perspective to her work, as well as an emphasis on community investment and mentorship.





Maya is a B2B SaaS product marketer with nearly a decade of progressive impact in high-growth environments. She’s taken products from incubation to scale, and enabled growth from SMB to enterprise. She brings a human-first perspective to her work, as well as an emphasis on community investment and mentorship.

Maya is currently directing brand and product marketing at Shopmonkey.

April Rassa

VP, Product Marketing @ HackerOne

April is the Head of Product Marketing at HackerOne. She’s responsible for all aspects of go-to-market efforts, including market segmentation, messaging and positioning, competitive differentiation, content creation, field enablement, and analyst relations.





April is the Head of Product Marketing at HackerOne. She’s responsible for all aspects of go-to-market efforts, including market segmentation, messaging and positioning, competitive differentiation, content creation, field enablement, and analyst relations.

She’s an advisor to many SaaS, consumer, and enterprise companies and led four startups (Progressly, WePay, Peakstream, and FineGround Networks) to successful exits to Box, JP Morgan Chase, Google, and Cisco, respectively. Her specialties include product marketing, business strategy, pricing, and business development (investments and partnerships).

Morgan Molnar

Director of Product Marketing @ Momentive

Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights.





Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market.

At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Morgan lives in Redwood City, CA with her husband, Alex, and golden retriever, Penny.

Taylor S. Engstrom

Product Marketing Manager @ Auctane/ShipStation

Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.





Taylor Engstrom is a product marketer and entrepreneur. Today he leads global product marketing at ShipStation (A portfolio company of Auctane) in charge of developing product-market fit in international markets and evangelizing the ShipStation brand and product for thousands of ecommerce merchants.

Previously he has led marketing departments for several early stage Software-as-a-Service (SaaS) startups across GovTech (Government Technology) MarTech (Marketing Technology) and more. He helped launch the first ever Government Relationship Manager, GRM ™, a CRM for local and state governments, and built a strategic alliances and partner marketing program from scratch for a major privately-held home improvement technology company before they were acquired by a public lead generation company.

Patrick Campbell

CEO @ ProfitWell

Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies





Patrick Campbell is the CEO of ProfitWell (formerly Price Intelligently), the software for helping subscription companies with their monetization and retention strategies. ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Leo Castro

Founder of Decisive Moment Marketing

Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.





Leo Castro has deep experience in building and leading product marketing teams, especially at high-growth SaaS companies. He has directly led product marketing teams, in Head/VP of product marketing roles, and as part of a bigger marketing team, in CMO roles.

He has successfully developed the careers of product marketers, many of whom now run their own product marketing organizations.

Daniel J. Murphy

VP of Marketing @ Privy former Director of Product Marketing at Privy and Drift

Daniel J. Murphy is a startup marketing leader with 8 years of experience helping SaaS startups grow. He is currently leading marketing at Privy.com – the #1 reviewed sales app in the Shopify App Store and one of the fastest growing companies in the U.S





Daniel J. Murphy is a startup marketing leader with 8 years of experience helping SaaS startups grow. He is currently leading marketing at Privy.com – the #1 reviewed sales app in the Shopify App Store and one of the fastest growing companies in the U.S (named on Inc’s 5000 list three years in a row).

Before Privy, he led product marketing at Drift.

Stephen Kane

Product Marketing Director @ Vanguard

Stephen Kane is a Director of Product Marketing at Vanguard, one of the most trusted and loved brands in investment and wealth management. He has extensive experience establishing functional vision and game-changing, data-driven marketing strategies as well as building Product Marketing teams across B2B and B2C from the ground up.

Mathew Kudzanayi Sedze

Senior Product Marketing Manager @ HubSpot

I have been a product marketing manager for the past 6 years and have worked at Facebook, TikTok and HubSpot. Throughout my career, I have worked with tens of product managers at launched some of the most exciting products for B2B customers and driven millions of dollars of revenue by taking a thoughtful approach to working with product teams.

Maureen Todaro

Independent Consultant

Maureen Todaro is a proven communications leader with expertise in analyst relations, customer marketing, and public and investor relations. In 2006 Maureen launched MSDM Communications and Marketing, a consulting business, which helps companies establish and grow analyst relations and customer marketing programs, including long-term partnerships with Nuance, Genpact, Jive (IPO’d), Twilio (IPO’d) and currently at InVision.





Maureen Todaro is a proven communications leader with expertise in analyst relations, customer marketing, and public and investor relations. In 2006 Maureen launched MSDM Communications and Marketing, a consulting business, which helps companies establish and grow analyst relations and customer marketing programs, including long-term partnerships with Nuance, Genpact, Jive (IPO’d), Twilio (IPO’d) and currently at InVision.

Prior to this, Maureen served as vice president of corporate communications for Viisage (now IDEMIA), was a customer advocate at ATG (now Oracle), acquired her MBA from Simmons University, and worked at Harvard University in their main development office.

Andy McCotter-Bicknell

Senior Product Marketing Manager @ ZoomInfo

The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.





The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.

Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.

Derek Gleason

Content Lead @ Shopify

Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.





Derek is Content Lead for Shopify. He’s responsible for publishing about 90 long-form posts per year on data-driven marketing, while also maintaining and improving a library of nearly 700 posts.

Prior to joining Shopify, nearly four years were spent at a digital marketing agency, delivering content marketing strategies and managing SEO for organizations like Land O’Lakes, Twitter, and Virginia Tech.

Justin Topliff

Senior Product Marketing Manager @ Highspot

Justin is a product marketer specializing in venture backed expansion- and growth-stage tech companies. He has a decade of experience in product marketing, marketing and operations from a background spanning tech, venture capital and management consulting.





Justin is a product marketer specializing in venture backed expansion- and growth-stage tech companies. He has a decade of experience in product marketing, marketing and operations from a background spanning tech, venture capital and management consulting.

Currently, he leads the market & competitive intelligence function at Highspot, Seattle’s newest $2.3B unicorn and the leading sales enablement platform.

Ben Labay

Managing Director @ Speero

Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.





Ben is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.

Kyle Bastien

Director, Business Value @ Drift, Inc

Kyle leads the Business Value practice at Drift, the category leader in Conversational marketing and Sales. He’s built and lead customer success teams at Intuit and Sales Enablement teams at Drift.





Kyle leads the Business Value practice at Drift, the category leader in Conversational marketing and Sales. He’s built and lead customer success teams at Intuit and Sales Enablement teams at Drift.

Over the past year, Kyle has been focused on launching a revolutionary AI-based product, and in that time has worked closely with sales, product marketing and customer success to bring this solution to market.

Osman Javed

Head of Product Marketing @ Cresta Intelligence

enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.





For the past decade, Osman Javed has been building and scaling product marketing strategies for high-growth enterprise startups. Osman started his career in technology consulting, and after a brief stint in product management, found a passion for product marketing and all things go-to-market.

Osman Javed is currently responsible for Product Marketing at Cresta and previously built Product Marketing functions at Tanium and Zuora.

Jordan Greene

Senior Director of Product Marketing @ Outreach

Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.





Jordan was the first marketing director at Outreach and leads the go-to-market product marketing team. He’s helped grow Outreach from an early-stage startup to a $4.4B sales software company, including building a community of raving customer advocates of over 100k.

He has 10+ years of experience in B2B tech product marketing in growth companies.

30+ hours of product marketing training

Self-paced videos & study material — designed to make you an elite product marketer

3 cumulative tracks. 16 practitioners. 30+ hours of practical, no-fluff lessons teaching you what the market needs right now.

Learn at a speed that best suits your schedule. Earn a product marketing certification at the end.

Intelligence and strategy

Learn the fundamentals of product marketing, tools, and metrics you need to succeed as a product marketer.
Learn how to solve the important question of pricing with value-based pricing and different pricing research methods.
Learn how to build buyer personas and segments that drive winning go-to-market strategies.
Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
Get better-fit customers through your pipeline, faster. Make an Impact with messaging that matters.
Drive growth by effectively narrating your brand's story.
Learn to make data-driven product decisions
Make customer retention your number one growth channel

Functions

Learn to leverage strategic analyst relations to accelerate your product marketing program and goals.
Practical techniques for product marketers to understand and leverage customers to fuel better storytelling.
Build your brand’s reputation and engage audiences throughout the buying journey through product marketing content.
Lead impactful product launches that disrupt the market and grow your business
Learn a research framework that generates a sustainable source of data-backed ideas.

Working with other teams

Construct high-performing product marketing teams.
Drive repeatable results with sales and customer success enablement.
Master frameworks that sync Product Marketing with Product Management for streamlined collaboration.
Turbocharge Your Marketing Output with Partner Marketing

Daniel J. Murphy

VP of Marketing @ Privy former Director of Product Marketing at Privy and Drift

Daniel J. Murphy is a startup marketing leader with 8 years of experience helping SaaS startups grow. He is currently leading marketing at Privy.com – the #1 reviewed sales app in the Shopify App Store and one of the fastest growing companies in the U.S (named on Inc’s 5000 list three years in a row).

Before Privy, he led product marketing at Drift.

I’ve found that often training authored by a single source is too subjective and limited in scope. Especially true for anything on product marketing. I’m proud of this Minidegree because we put together experts in each topic of product marketing. They all contributed. They all have a special talent in the area they teach. It’s a super team of product marketers.

Sample Lesson: Pricing and Packaging – Patrick Campbell, CEO & Founder at Profitwell

The Product Marketing Minidegree is perfect for you if

  • You already work in a product marketing role at a SaaS, B2B, or B2C company and want to develop advanced skills;
  • You have many years of product marketing experience and are looking for improved approaches, direction and strategies;
  • You’re a marketer in a different field and you want to switch to a career in Product Marketing.

This is not “product marketing 101”. It’s an advanced training program that will give you the tools to be exceptional at your job, whether you’re at a startup or enterprise.

How long does it take to complete this Minidegree?

This is entirely up to you, depends on how many hours per week you can put in.

If you have 2-4 hrs/week available for learning, it might take you around 3 months. If you can do 10-15 hrs/week, you can knock it out in 1 month.

Patricia Borlovan

CXL is the most robust e-learning platform for digital marketers. From day one when I discovered their blog filled with well-documented articles up until now, when I am finishing my digital psychology and persuasion degree, they became and remained my go-to source of educational content. The neuromarketing degree helped shape me into a better digital marketer professional and scale my knowledge about 10x. The courses and minidegrees were the best educational investment I have made, and I would always recommend it to anyone who want to nurture their marketing career.

Winston C.

Once I got into the actual courses, I realized that this was indeed going to be the serious content I was expecting.

Suffice it to say that I’m taking notes.

Robert J.

I was skeptical at first but the CXL course on product marketing is money, in every sense of the word, especially with ProfitWell’s Patrick Campbell talking about monetisation.

I was aware of a lot of what Patrick and others spoke of but the value lies in structuring your knowledge so you have a clear mind and can take more onboard. Perfect time to do a free trial, watch that (even if you skim most of it) and then join the Olympics. Sounds like a plug, it kind of is but I think it is a good idea nonetheless.

Will Gray

The Maximizing Audiences for PPC was f*cking excellent!!! I watched the videos many times and recently used some of their tactics and it’s working! CXL ain’t nuttin’ but the truth.

Zeenat G.

I got to know about CXL in a Product Marketing bootcamp.

CXL helped me in transitioning into tech in a non-tech role. I got a Growth Hacker role 3 weeks into the Growth Marketing Minidegree.

I am now a PMM at VIOU digital. I recommend CXL to everyone I know that wants to learn about Growth.

Radvilas Š.

Anyone interested in genuinely understanding the math behind CRO and A/B testing absolutely has to use CXL.

My whole team has a great time discussing the material and aligning our views on processes we use, and to come up with ideas to implement in the future.

Amr T.

The best and most practical, in-depth training. PERIOD. Blog articles alone are jam-packed with tons of “practical-value”.

CXL should be the standard for marketing knowledge and training. I’m aiming to finish 3 minidegrees by the end of next year and will start off with technical marketing.

Thank you so much Peep for starting CXL and the amazing work you’re doing.

Jordi D.

Look no further if you are seeking a place for new knowledge around topics as: CRO, Growth marketing, Digital analytics etc.

Helped me upping my CRO knowledge and skills. Mostly on testing, conversion copy and calculating results.

Davis Grietens

It was set up very well, good pace, good production quality, good progression through the material.

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Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.

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  • 120+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
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Product Marketing Minidegree: FAQ

This Minidegree is the most complete product marketing certification ever, with 16 in-depth courses teaching you everything you need to master this area.

Here’s all the info you need before starting:

What is product marketing?

Product marketing is the communication, messaging, and promotion of a product, its value, and its features throughout its entire life cycle.

This process extends throughout the entire product life cycle, from its conception and positioning to its launch and all the marketing initiatives that aim to promote the product within the market.

What will you learn?

After taking this product marketing training, you will:

  • Analyze and champion the voice of the customer to improve your customer experience
  • Hit your pipeline, adoption, and revenue goals faster with a strong go-to-market strategy and launch execution plan
  • Craft product messaging that resonates with your buyers’ needs — and measure its impact
  • Identify growth opportunities to help win market share and wow your CEO
  • Develop a pricing and packaging strategy that increases revenue and engagement 
  • Successfully drive alignment (and excitement!) across the company — without conflict

What is a Minidegree program?

If a course is a puzzle piece, the Minidegree is the whole puzzle. It’s a complete training program that teaches you everything from A to Z and takes you on a path towards becoming the top 1% marketer.

All of our instructors are hand-picked and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.

What does this training include?

Our Product Marketing certificate includes 3 tracks, 16 courses, 33h 40min of video material, several assignments, and a final exam.

Do you add new courses to the minidegrees? How often are the minidegree courses updated?

Minidegrees come bundled with a predefined set of courses, and you purchase them as they are. Only our All-Access subscription grants exclusive access to updated versions of specific courses as well as new courses.

Are subtitles available for the lessons?

Lessons have English subtitles and transcriptions available.

Will I receive a certificate of completion?

After taking this Minidegree, you will receive the Product Marketing Certification from CXL, with credentials that you can add to your LinkedIn profile.

What is the refund policy?

All plans come with a 7-day refund period .

How long will it take for me to finish it?

This is entirely up to you – it’s how many study hours per week you can put in. This training program is 33h 40min long.